Daihatsu has had a long presence in the Malaysian market which goes back to the 1970s when it began marketing the Charade hatchback. It was especially strong in the compact car segment and also had popular 4×4 models. Although its involvement in the establishment of Perodua saw it giving up its passenger vehicle sales in Malaysia, it continued to be active in the light commercial vehicle sector.
Last year, its Gran Max remained as the country’s bestselling pick-up/panel van model in the light commercial vehicle segment (below 2 litres). A total of 1,190 vehicles was sold nationwide, a volume that Daihatsu (Malaysia) Sdn. Bhd. (DMSB) was pleased to achieve as conditions were challenging due to the auto industry being affected by supply chain disruptions and economic slowdown.
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