Ferrari and Naza have been associated for the past 15 years but the association will come to an end after this month. The Italian sportscar maker will end its business relationship with Naza Italia Sdn Bhd – aka Ferrari Malaysia – on April 8, 2023 and a new company will take over as official distributor for Malaysia.
Confirming the termination, a statement from the Naza Automotive Group today explained that the company has been reviewing the brand mix of its automotive business to find the right fit for its business strategy. “We have agreed to conclude our relationship with Ferrari S.p.A due to the non-alignment of their expectations to our strategy,” the statement said, giving assurance of support to Ferrari for a smooth transition of business.
(more…)