Although volume matters in local assembly to justify the investment in jigs at the plant, the premium manufacturers like BMW have still chosen to assemble their flagship models locally even though the volume may not be large. Local assembly, with the incentives provided by the government, allows them to price their models more competitively than if they were brought in as completely built-up (CBU) models so it is essential to do so in order to grow volumes.
The X7, which is the flagship SAV (Sport Activity Vehicle) of the BMW range, has been assembled since early 2021 (on sale since May of the same year) at the BMW facility in the Inokom plant in Kedah. For 2023, the model – named ‘The President’ by BMW – has received updates which include cosmetic changes as well as more enhanced digitalisation capabilities.
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