Porsche Malaysia, represented by Sime Darby Auto Performance (Auto Performance), has joined forces with the Motorsports Association of Malaysia (MAM) to launch a nationwide road safety campaign aimed at educating young Malaysians on responsible driving habits.
The initiative, titled “Students Today. Drivers Tomorrow.”, has already reached more than 1,600 students aged 7 to 17 years old as part of a broader effort to instill critical road safety awareness from an early age. With road accidents in Malaysia exceeding 530,000 cases annually, the campaign seeks to address unsafe driving behaviors that put lives at risk.
Christopher Hunter, Chief Executive Officer of Auto Performance, stated that road safety remains a fundamental aspect of driving beyond the passion and performance of motorsports. He emphasised the importance of shaping responsible future drivers and fostering a safer driving culture by instilling safety values in students, who in turn can influence their families to adopt better driving habits.
MAM President, Tan Sri Mokhzani Tun Mahathir, underscored the role of education in creating lifelong safe driving habits. He noted that by introducing road safety awareness at an early age, the campaign aims to instill responsibility among young drivers and ensure long-term improvements in driving culture across Malaysia.
As part of the campaign, Porsche Malaysia and MAM will conduct a nationwide roadshow, visiting selected schools to engage students in road safety awareness programs. The roadshow includes educational talks led by motorsports instructors, interactive quizzes to reinforce key concepts, and driving simulations that allow students to experience real-world driving scenarios. The simulators provide hands-on training, ensuring that students not only understand the importance of road safety but also develop practical skills for responsible driving.
With this initiative, Porsche Malaysia and MAM are working towards creating a lasting impact on future drivers, helping to reduce accidents and foster a culture of road safety throughout the country.
