Proton premiered the latest instalment of its Hari Raya short film series at a special buka puasa event, marking the second consecutive year of collaboration with Elite Definition Sdn Bhd, the exclusive distributor of Little Joe Air Freshener in Malaysia.
The 2025 edition features the Proton e.MAS 7, the brand’s latest C-segment electric SUV, showcases its standout features that have made it Malaysia’s best-selling EV for the first two months of the year. With a runtime of nearly 27 minutes, the film explores themes of family, forgiveness, and communication—core elements of Hari Raya traditions. Directed by Pekin Ibrahim, the production stars Que Haidar, Azwan Ali, and Fatimah Abu Bakar, bringing an emotional narrative to life.
Proton’s Deputy Chief Executive Officer Roslan Abdullah highlighted the success of last year’s Hari Raya short film, which garnered 5.2 million views across social media. Encouraged by the overwhelming response, the company decided to produce another film that integrates cultural values with the introduction of its first electric vehicle, the Proton e.MAS 7.
Proton Recruitment Drive 2025 to Offer 732 Job Opportunities
Alongside the film premiere, Proton announced its Recruitment Drive 2025, a major initiative running from April to July 2024, offering 732 job vacancies across its nationwide dealership network. The programme seeks to attract talent in sales, after-sales services, marketing, and general management, reinforcing Proton’s commitment to workforce development in the evolving automotive sector.
The recruitment campaign will feature targeted advertising on job portals, ensuring broad regional outreach. Proton has also partnered with key institutions such as SOCSO (Social Security Organisation) and the Proton Institute, working in collaboration with the Advanced Technology Training Centre (ADTEC) to equip job seekers with the necessary skills for careers in the automotive industry.
Strengthening Malaysia’s Automotive Workforce
During the event, Roslan Abdullah emphasised the company’s role in driving Malaysia’s economic growth through workforce development. He noted that the automotive sector is undergoing rapid transformation, driven by technological advancements that are redefining how vehicles are designed, sold, and serviced.
“As the national automotive brand, Proton is committed to creating employment opportunities for Malaysians,” Roslan said. “Through the Proton Recruitment Drive 2025, we not only aim to fill critical roles within our organization but also contribute to building a skilled workforce that will enhance Malaysia’s economic competitiveness in the global automotive landscape.”
With the launch of its new Hari Raya film and a large-scale recruitment initiative, Proton continues to solidify its position as a key player in both the automotive and employment sectors, reflecting its ongoing commitment to innovation and community development.
