BYD Sime Motors, the official distributor of BYD vehicles in Malaysia, has unveiled the BYD Atto 3 ULTRA, an upgraded version of the country’s best-selling electric vehicle (EV). Priced at RM123,800, the new variant aims to maintain its competitive edge in the electric SUV market while reinforcing BYD’s commitment to making EV ownership more accessible.
The BYD Atto 3 has played a transformative role in Malaysia’s EV landscape, making electric mobility more practical and attainable for local consumers. Sime Motors’ Southeast Asia Managing Director, Jeffrey Gan, stated that the model’s strong sales record and the enhancements in the ULTRA variant will help solidify its position as a leading choice among EV buyers. He highlighted the company’s dedication to providing a seamless ownership experience, backed by an extensive service network and a newly introduced eight-year free service package.
BYD Malaysia’s Managing Director, Eagle Zhao, emphasised the company’s dedication to delivering world-class EV technology. He noted that the Atto 3’s reliability has been proven, with over 6,300 units sold in Malaysia and a global sales figure exceeding 950,000 units across 116 countries. The vehicle has earned customer trust, and its high-voltage battery warranty claim rate remains exceptionally low at below 0.3 percent, demonstrating the durability of its advanced Blade Battery technology.
Since its debut, the BYD Atto 3 has led Malaysia’s EV market, maintaining its position as the country’s best-selling electric model for two consecutive years. Its strong sales performance and technological advancements have established it as a benchmark for reliability and efficiency. Malaysian owners have reported consistent battery health even after surpassing 80,000 kilometers in mileage, reinforcing confidence in the vehicle’s long-term performance.
To support the growing BYD customer base, Sime Motors has expanded its after-sales services with 35 outlets nationwide, including locations in the East Coast and East Malaysia. The company underscores that the Atto 3 offers significantly lower maintenance costs compared to internal combustion engine (ICE) vehicles, reducing long-term ownership expenses. Customers have expressed high satisfaction with the model’s efficiency and durability, with some long-term owners reporting maintenance costs nearly half that of traditional petrol-powered SUVs.
The Atto 3 ULTRA introduces several key enhancements, including a digital key with NFC functionality, enabling drivers to unlock and start their vehicle using a smartphone or compatible device. The new Bluetooth Key function allows access through the BYD app without an internet connection, ensuring uninterrupted convenience. The interior features a refreshed all-black design with yellow contrast stitching, replacing the previous red accents for a sportier look. Ventilated front seats have also been added to enhance comfort, particularly in Malaysia’s warm climate. Additionally, the SUV receives a new stylish rim design, further complementing its aerodynamic profile.
The BYD Atto 3 ULTRA maintains a 0-100 km/h acceleration time of 7.3 seconds, a driving range of 480 km (NEDC), and is powered by a 60.48 kWh Blade Battery. It delivers a maximum power output of 201hp and 310 Nm of torque. Exterior color options include Ski White, Harbour Grey, and Cosmos Black, while the interior now features black seats with yellow stitching.
To mark the launch, BYD Sime Motors is introducing an exclusive ULTRA Launch Package for the first 1,000 customers. The package includes a RM5,000 cash rebate, an eight-year free service package valued at RM4,888, a free 7kW wall charger worth RM3,699, a complimentary Vehicle-to-Load (V2L) adaptor, a Type 2 charging cable, and unlimited internet for two years.
In addition to the special launch offer, BYD Sime Motors provides a comprehensive warranty package, covering six years or 150,000 kilometers for the vehicle, eight years or 160,000 kilometers for the high-voltage battery, and eight years or 150,000 kilometers for the drive unit. Customers also have the option to purchase the Service Plus package, which includes additional benefits such as tire rotation, alignment, balancing, and an annual 12V battery replacement.
With extensive warranty coverage and a strong after-sales support network, BYD aims to enhance consumer confidence in EV ownership. As Malaysia’s EV market continues to expand, the Atto 3 ULTRA is set to strengthen its position as a top choice among electric SUV buyers.
