Proton’s sales surged in February 2025, marking a 13.2% increase compared to the previous month. The national automaker sold 11,232 units, capturing an estimated 17.2% market share from a forecasted Total Industry Volume (TIV) of 65,276 units. The rebound comes as car buyers returned to the market following a slow start to the year.
Three Proton Models Dominate YTD Sales
Despite its growing presence in the EV segment, Proton remains committed to its internal combustion engine (ICE) vehicles, with three models leading their respective segments in Year-To-Date (YTD) sales:
- Proton S70 – The best-selling C-segment sedan in Malaysia, recording 2,340 units sold in 2025. Its mix of performance, spaciousness, connectivity, and value has helped it dominate the segment for two consecutive months.
- Proton X50 – Proton’s B-segment SUV powerhouse continues its dominance, with 1,824 units sold in February and 3,259 units YTD. Having sold nearly 130,000 units since its 2020 launch, the X50 remains a favorite among Malaysian buyers.
- Proton X90 – The flagship D-segment SUV continues its leadership in its category, while the Proton X70 recorded 746 units sold in February.
The Proton Saga remains the best-selling Proton model, achieving 5,024 units sold last month, while the Proton Persona and Proton Iriz registered 1,323 and 283 units, respectively.
Proton Saga CKD Production Begins in Egypt
Proton took a significant step in expanding its international presence with the commencement of CKD (completely knocked down) assembly of the left-hand drive (LHD) Proton Saga at the Ezz Elarab Elsewedy Automotive Factories (ESAF) facility in Egypt.
The USD 50 million facility boasts an annual production capacity of 40,000 vehicles, supporting demand in Egypt and North Africa. The initiative aligns with Egypt’s Vision 2030 and Proton’s long-term goal of achieving 10% of total sales from exports by 2030. The facility also incorporates locally sourced components and has plans for future EV production.
Proton e.MAS 7 Leads EV Sales, Export Shipments Begin
The Proton e.MAS 7, Proton’s first EV, continues to gain traction in the market. Over 4,500 bookings have been received, with buyers eager to take advantage of early bird packages.
- 580 units were delivered in February, pushing total deliveries beyond the 1,000-unit mark.
- 50 units were shipped to Nepal ahead of its official launch.
- Small shipments were also sent to Singapore and Trinidad & Tobago for evaluation.
Roslan Abdullah, CEO of Proton Edar, stated that while uncertainty remains regarding buyer liquidity, the brand is seeing an upward sales trend. Proton remains focused on growing its ICE lineup while aggressively promoting the Proton e.MAS 7 and preparing for new model launches later this year.
With ICE models leading domestic sales and EV exports gaining momentum, Proton is poised for a strong 2025, balancing traditional and electrified mobility solutions for local and international markets.
