Honda Malaysia Sets Bold 2025 Strategy with Three New Models and First BEV Launch

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Honda Malaysia Sets Bold 2025 Strategy with Three New Models and First BEV Launch

Honda Malaysia has unveiled its strategic vision for 2025, targeting sales of 83,000 units and a 10.6% market share. This ambitious goal is supported by the introduction of three new models, including the New Civic launched in January, as well as various brand initiatives to strengthen market engagement.

The company remains optimistic about sustained demand for its existing lineup, reinforcing its market leadership in the Non-National Passenger Vehicle Segment. Honda Malaysia also sees continued relevance in internal combustion engine (ICE) and e:HEV (hybrid) technologies, citing infrastructure readiness, consumer preferences, and technological advancements as key factors. Notably, Honda e:HEV models accounted for nearly 30% of Malaysia’s total hybrid car sales in 2024, reflecting growing acceptance of Honda’s hybrid technology.

Honda Malaysia’s First BEV: The e:N1

A major highlight of the 2025 roadmap is the launch of Honda’s first Battery Electric Vehicle (BEV) in Malaysia, the e:N1. Managing Director and CEO Mr. Hironobu Yoshimura emphasized its importance:

“The e:N1 marks Honda’s entry into the BEV market, introducing our advanced EV technology to Malaysian customers. This launch is part of our three-year plan to introduce three new BEV models in Malaysia by 2027.”

This initiative aligns with Honda’s global electrification strategy, laying the groundwork for future expansion in the EV segment while maintaining a strong presence in the hybrid and ICE market.

Enhancing Sales, After-Sales, and Digitalisation

Honda Malaysia remains committed to customer satisfaction and service excellence. The company currently operates 104 dealerships nationwide, ensuring customers receive top-tier sales and after-sales support. Additionally, Honda is advancing its digital transformation, with the HondaTouch platform surpassing 430,000 active users, providing a seamless and convenient customer experience.

Building on a Strong 2024 Performance

Honda Malaysia’s 2024 sales reached 81,600 units, securing 10% market share and reinforcing its position as the No.1 Non-National Passenger Vehicle brand for the 11th consecutive year. The top-selling models were:

HR-V (26%)
City (25%)
CR-V (14%)

Additionally, the CR-V, HR-V, and Civic led their respective Non-National segments in sales.

Looking Ahead: Versatile and Sustainable Mobility

With a firm commitment to “Powering Progress, Expanding Joy”, Honda Malaysia will continue to innovate and integrate BEV technology while enhancing ICE and hybrid offerings. As the automotive landscape evolves, the company remains dedicated to delivering models that offer outstanding performance, driving enjoyment, and sustainability.

Honda Malaysia expresses gratitude to its customers for their unwavering trust and looks forward to an exciting 2025, reinforcing its reputation as a brand that continuously evolves to meet the needs of modern drivers.