Bosch Mobility Aftermarket (MA) has introduced its latest range of cutting-edge products, reaffirming its commitment to enhancing vehicle performance, safety, and efficiency. The unveiling event provided industry professionals with valuable insights into the evolving automotive aftermarket sector while offering a platform for networking and knowledge exchange.

The launch served as an opportunity for dealers to engage with Bosch’s product experts, explore new market trends, and discuss best practices for serving customers. Attendees were able to witness live demonstrations of Bosch’s latest offerings, highlighting their superior quality and enhanced performance.

Dillion Goh Kian Chiang, Country Business Director of Bosch Mobility Aftermarket Malaysia, emphasized Bosch’s dedication to innovation and quality. He noted that the company’s latest initiative, “Driver’s Choice: Ask for Bosch”, underscores its commitment to delivering only the best to its customers. “We are thrilled to unveil these cutting-edge products to our valued stakeholders, empowering them further with industry-leading quality and expertise. With a legacy spanning over 100 years, Bosch remains committed to providing the highest quality components and the latest technological advancements,” he said.

New Product Lineup

Bosch introduced eight new products, each designed to optimize vehicle efficiency and reliability.

• ClearAdvantage TL Wiper – Built for greater durability and adaptability, this wiper is designed specifically for new Japanese-made vehicles. It ensures a quiet wiping action in all weather conditions.

• EFB Battery (M42R) – Optimised for stop-start vehicles, this battery has been tested for up to 36,000 start-stop cycles and delivers 400 Cold Cranking Amps (CCA) and 40 Amp Hours (Ah) for an extended service life.

• C70B Battery Charger – This charger features efficient smart charging with memory settings, an IP65 waterproof rating, and an intuitive one-button automated charging system.

• EVO Spark Plug – Engineered for longevity, this spark plug incorporates an iridium pin and platinum plates for extended service life and optimal performance. It boasts enhanced durability, insulation, and corrosion protection.

• Engine Oil – Designed to optimize engine efficiency, this high-performance lubricant reduces fuel consumption, protects the exhaust system, and ensures stable lubrication under all conditions.

• Ceramic Brake Pad – Featuring a high-strength back plate and a noise-suppressing shim design, this brake pad is engineered for Malaysian-made vehicles and ensures reliable braking in all conditions.

• Compound Brake Disc – This brake disc reduces vehicle weight, improves road handling, and enhances thermal capacity for quicker cooling. It is developed to meet ECER 90 standards and is designed for Continental vehicles.

• ENV6 Brake Fluid – Compatible with DOT3, DOT4, DOT5.1, and Class 6, this brake fluid offers anti-corrosion properties, extended service life, and improved braking performance. It is suitable for both Continental and Japanese vehicles.

Industry Insights and Future Direction

In addition to the product showcase, Bosch representatives conducted presentations focusing on brand revitalization, product innovation, and enhancing customer experiences. These sessions provided attendees with deeper insights into Bosch’s vision for the automotive aftermarket sector and how its latest advancements align with industry needs.

With this latest product launch, Bosch continues to solidify its position as a leader in the automotive aftermarket, ensuring that customers receive top-tier components backed by a century of engineering excellence.