For over 75 years, the Mercedes-Benz E-Class has set the standard for mid-range luxury sedans. In 2024, Mercedes-Benz Malaysia redefines that benchmark with the launch of the new locally assembled E-Class, featuring a groundbreaking electronic architecture that delivers an intuitive and futuristic digital user experience.
The latest iteration of this iconic sedan is available in two distinct variants: the Mercedes-Benz E 200 AVANTGARDE priced at RM355,888 and the Mercedes-Benz E 350 e AMG Line priced at RM418,888, offering customers a choice between a powerful electrified internal combustion engine and an advanced plug-in hybrid powertrain.
The 2024 E-Class retains its classic “cab-backward” design, with a long bonnet, sleek passenger compartment, and short front overhang that seamlessly transitions into a well-proportioned rear. A nearly three-centimetre increase in wheelbase (2,961 mm) enhances passenger space, giving the sedan an even more striking profile.
Both variants exhibit a stylish yet modern look with a black panel-like surface connecting the radiator grille to the headlamps. The grille of the E 200 features a single louvre with a chrome star motif, while the E 350 e showcases a sportier AMG Line exterior. This is complemented by 19-inch multi-spoke alloy wheels on the E 200 and 20-inch AMG wheels on the E 350 e, reinforcing their athletic stance.
The rear design is equally compelling, with two-section LED taillights featuring a signature star motif, giving the E-Class a unique light display, day or night. The E 350 e adds a touch of luxury with a panoramic sliding sunroof that floods the cabin with natural light.
Advanced Lighting and Technology
Both variants come equipped with cutting-edge lighting technology. The E 200 AVANTGARDE features high-performance LED headlamps with Adaptive High Beam Assist, while the E 350 e boasts DIGITAL LIGHT technology with Adaptive Highbeam Assist Plus. Each headlamp module contains three powerful LEDs and 1.3 million micro-mirrors, providing highly precise light distribution for optimal visibility and safety.
Futuristic Interior with MBUX Superscreen
The interior of the new E-Class delivers a state-of-the-art digital experience, with the E 350 e equipped with the MBUX Superscreen, transforming the dashboard into a dynamic hub. The Superscreen integrates a 14.4-inch central display and a 12.3-inch driver display, seamlessly blending digital luxury with intuitive control. The E 200, on the other hand, features a sophisticated black ash wood trim that exudes understated elegance.
Ambient lighting in both variants enhances the cabin experience, with Active Ambient Lighting exclusive to the E 350 e. A harmonious design flows through the cabin, where modern features like floating control arrays and metallic elements on the door panels add to the futuristic feel.
Seating in the E-Class exemplifies Mercedes-Benz’s commitment to comfort and luxury. The E 200 features ARTICO man-made leather, while the E 350 e offers leather upholstery with climatised front seats, ensuring a superior driving experience.
AI-Enhanced User Experience and Personalisation
Mercedes-Benz introduces “routines” powered by AI, designed to learn and automate repetitive tasks such as opening windows or turning on seat ventilation, making everyday functions seamless. The system also includes personalised MBUX recommendations, eliminating the need to scroll through submenus.
A powerful voice assistant, “Hey Mercedes,” enhances convenience, allowing drivers to access infotainment and vehicle functions via voice commands. The new “Just Talk” function allows for hands-free control without needing a keyword, improving the driving experience.
Immersive Entertainment and Digital Innovation
The E 350 e AMG Line sets a new standard for in-car entertainment with the Burmester 4D surround sound system, featuring 21 speakers and 730 watts of power. This multi-dimensional audio experience is enhanced by 4D sound, incorporating seat-integrated transducers that add physical resonance to the music. The E 200 AVANTGARDE, in contrast, comes with a 5-channel sound system with seven speakers, offering crisp and powerful audio.
Mercedes-Benz has also expanded its app ecosystem. Drivers can now use the in-car selfie camera for video conferences on platforms like Zoom or Webex, stream music via Spotify, and enjoy apps like TikTok or Angry Birds. The Digital Vehicle Key, now compatible with iPhone and Apple Watch, offers the convenience of locking, unlocking, and starting the car without needing a physical key, and can be shared with up to 16 people.
The 2024 E-Class is more than just a sedan; it’s a technological marvel that blends tradition with innovation. Whether it’s the powerful E 200 AVANTGARDE or the eco-friendly E 350 e AMG Line, the new E-Class continues to set the standard for luxury, performance, and intelligent design. With a host of AI-powered features, advanced infotainment systems, and sleek styling, Mercedes-Benz Malaysia’s latest E-Class offers a glimpse into the future of driving.
