Porsche is commemorating the 50th anniversary of its iconic 911 Turbo with a special collection that blends high-performance design with streetwear style. In collaboration with sportswear giant Puma, Porsche is launching a limited series of twelve different sneaker designs. These special-edition sneakers will be limited to just 911 units per model, drawing inspiration from some of Porsche’s most legendary vehicles.
Historical Inspiration Behind Two Key Models
Two standout models in the collection pay homage to significant moments in Porsche history. The “Turbo No. 1” sneaker is inspired by the legendary Porsche presented to Louise Piëch on her 70th birthday. This sneaker sports a metallic silver finish, echoing the exterior of her car, and features the classic red and blue tartan interior pattern from the first 911 Turbo model.
Similarly, the “Turbo 930” sneaker honours Dr. Ferry Porsche’s 1976 Turbo model. With an Oak Green Metallic exterior and a green tartan interior pattern, the sneaker replicates the design cues of Dr. Porsche’s famed vehicle. The luxurious materials—full-grain leather for the “Turbo No. 1” and nubuck leather for the “Turbo 930”—ensure both comfort and high-end quality.
Signature Porsche Detailing
All sneakers in this collection boast signature design elements that evoke the Porsche spirit. Vintage turbo lettering and a subtle Porsche logo adorn the exterior, while the heel section mimics the “whale fin” rear spoiler of the 911 Turbo and the red horizontal tail lights. Adding to the exclusive feel, each sneaker’s heel features a Porsche Crest rendered in 3D print. The front of the laces also includes a detachable plaque featuring “50th Anniversary” lettering. The sneaker’s silhouette is based on Puma’s motorsport-inspired “Road Rider” model.
Market-Specific Limited Editions
To further celebrate this milestone, Porsche is releasing ten exclusive market-specific editions, each limited to 911 pairs. These designs are based on iconic Porsche 911 Turbo models from select markets, including Germany, France, the Netherlands, Japan, the U.S., and others. Each market has selected exterior colors from Porsche’s original color palette from 1975 to 1977, making these editions uniquely tied to the brand’s history in each region.
Available for Purchase
The Porsche 911 Turbo 50th Anniversary sneakers—specifically the “Turbo No. 1” and “Turbo 930” models—will be available for purchase starting August 29, 2024 through Porsche’s online shop and at the Porsche Museum Shop in Stuttgart. Priced at €169 (RM824), the limited-edition sneakers come with an additional set of black laces, along with a Porsche-branded black sports bag from Puma. This exclusive packaging adds an extra layer of prestige to the collection, cementing its status as a collector’s item for both Porsche and sneaker enthusiasts.
