Since its launch a little more than two months ago, the updated 2024 Proton X50 has achieved remarkable success, particularly in July, where it sold 2,585 units, marking its best performance of the year. This solidifies its position as Malaysia’s top-selling compact SUV. Since its debut on October 27, 2020, amid the pandemic, the X50 has sold nearly 120,000 units, making it the fastest-selling SUV in Malaysian automotive history. It commands a 10.3% market share in the SUV segment from January to June 2024, outperforming competitors from Japanese and Chinese brands.
Enhanced Features and Customer Feedback
The 2024 Proton X50 includes several key updates based on customer feedback. These enhancements focus on improving noise, vibration, and harshness (NVH) levels for better driving comfort. Despite maintaining a similar exterior to its predecessor, the updated model offers noticeable improvements in refinement.
The infotainment system now features a 10.3-inch display as standard across all variants, with upgraded hardware for faster boot-up and loading times. Additionally, the 360-degree camera system has been enhanced with a new ‘3D Live Feed’ view for improved manoeuvring assistance. The Flagship and Premium variants now come with a powered tailgate as standard, an upgrade from its previous optional status.
Appealing to a Diverse Market
The 2024 Proton X50 appeals to a wide demographic, with over 60% of buyers aged between 26 and 50 years. This broad appeal includes both young professionals and families. Early feedback suggests that the X50’s design meets the needs of individuals and families, providing the right size and functionality for various lifestyles.
Comprehensive Customer Support
Proton supports its customers with a robust network of 157 3S/4S outlets nationwide, ensuring reliable servicing and after-sales support. This extensive network contributes to high customer satisfaction and loyalty.
With its advanced features, value, and exceptional customer service, the 2024 Proton X50 is set to maintain its leading position in the competitive B-segment SUV market and remains a top choice for Malaysian drivers.
