Ferrari has announced the discontinuation of the SF90 Stradale and the open-top 812 GTS as part of its Q2 2024 financial results. The decision marks the end of the line for these models after nearly half a decade of sales, reflecting the marque’s strategic adjustments in response to changing market dynamics and sales performance.
Despite a 2.7 per cent increase in overall shipments year-on-year, Ferrari reported a decline in sales for several models, including the Roma coupe and 812 Competizione, as they approach the end of their lifecycles. The SF90 Stradale and 812 GTS, which were introduced five years ago, will be phased out. This move comes amidst a slight decline in hybrid vehicle sales, with Ferrari seeing a shift back towards internal combustion engine (ICE) vehicles in Q2.
The SF90 Stradale, Ferrari’s pioneering plug-in hybrid, boasted a 987bhp output from its hybrid-assisted 3.9-litre twin-turbocharged V8 engine, making it more powerful than the previously flagship LaFerrari. While its departure from the lineup is notable, Ferrari has not provided details on the status of the SF90 Spider, which may continue to be available for some time.
The limited-run, high-performance XX variants of the SF90 will remain in production, although orders for these exclusive models have been closed since their reveal last year.
Sales data for Q2 revealed that the Purosangue, Roma Spider, and 296 GTS were significant contributors to Ferrari’s sales performance, bolstering the company’s profits. The Daytona SP3 and a few 499P Modificata models also contributed to the strong financial results, with their high price points driving substantial revenue.
The discontinuation of the SF90 Stradale and 812 GTS reflects Ferrari’s ongoing evolution in response to market trends and consumer preferences. Despite a less favorable reception for Ferrari’s first plug-in hybrid model in the eCoty 2021 awards, the SF90 Stradale’s impressive performance remains a highlight of Ferrari’s hybrid innovation. The marque’s commitment to hybrid technology is expected to continue, with future models likely to build on the SF90 Stradale’s legacy as Ferrari moves forward with new and exciting hypercar developments from its Maranello headquarters.
