Great Wall Motor’s (GWM) strategic expansion in Malaysia reflects its broader global vision and commitment to the ASEAN market. The company’s impressive global sales growth and its approach to localisation are central to its success. Here’s a summary of the key points:
GWM’s Global Strategy and Growth
- Four Globalisation Pillars: GWM focuses on four strategic pillars:
- Locally Built
- Locally Operated
- Locally Cultivated
- Supply Chain Integration
- Sales Performance: The company reported a 62.59% year-on-year increase in global sales, with 201,500 units sold internationally in the first half of 2024.
GWM Malaysia’s Milestones
- Upcoming Launch: The GWM Haval H6, known as the ‘Best-Selling SUV in China,’ is set to launch in Q3 2024. It will also be GWM’s first CKD (Completely Knocked Down) vehicle in Malaysia.
- CKD Initiative: This project involves collaboration with EPMB, aiming to establish a CKD plant in Malaysia. The plant will enhance GWM’s market presence in ASEAN, offer high-quality, affordable vehicles, and generate employment.
- New Model Introductions:
- GWM Ora Good Cat: Launched at the end of 2022.
- GWM Ora 07: Released in April 2024.
- GWM Tank 300: Launched in July 2024, receiving over 300 bookings in Malaysia.
- Sustainability Commitment: GWM is introducing more environmentally friendly vehicles, aligning with its global commitment to sustainable mobility.
Local Market Focus
- Commitment to Malaysia: GWM’s focus on Malaysia includes providing excellent after-sales support, warranty services, and aligning with local market demands.
- Customer-Centric Philosophy: GWM’s philosophy emphasises that a car is more than transportation; it reflects lifestyle and values.
Future Outlook
Mike Cui An Qi, Managing Director of GWM Malaysia, highlighted the company’s dedication to innovation, quality, and customer satisfaction, aiming to establish GWM as a trusted and renowned brand in Malaysia.
GWM’s strategy and recent launches signify its strong commitment to both local markets and global growth, positioning the company as a significant player in the automotive industry.
