In a move to ensure customer satisfaction and improve owner education, Nissan has unveiled a new “Second Delivery” program specifically for its all-electric Ariya. This initiative aims to provide Ariya owners with a comprehensive understanding of their new vehicle’s features and functionality.
Doppler Automotive to Assist with Deliveries
Nissan has partnered with Doppler Automotive, a third-party service, to manage the Second Delivery process. This collaboration allows dealerships to focus on sales while ensuring customers receive detailed walkthroughs of their new cars. The costs associated with Doppler’s services are covered by Nissan corporate, making it a seamless option for dealerships.
Dealership Participation and Incentives
Dealerships participating in the Second Delivery program can also use their staff as Tech Experts to complete the task. Incentive payments are available to dealers who choose this option, highlighting Nissan’s commitment to enhancing the customer experience. These incentives aim to encourage dealerships to participate actively in the program, ensuring high-quality service delivery.
Improving Customer Satisfaction and Survey Scores
The Second Delivery program addresses the challenge of taking sales staff off the floor by offering an alternative that does not impact sales operations. By providing customers with a better understanding of their vehicles, Nissan hopes to improve scores on after-sales surveys and lists like J.D. Power’s ‘initial quality’ rankings. A well-informed customer is less likely to report issues stemming from unfamiliarity with vehicle features, potentially boosting Nissan’s overall satisfaction scores.
Ariya Owners to Benefit from Enhanced Service
Currently, the Second Delivery program is exclusive to the all-electric Ariya, which has been part of this initiative for about a year. Nissan’s forward-thinking approach aims to ensure that Ariya owners are thoroughly educated on their vehicle’s advanced features, contributing to a superior ownership experience.
This innovative program highlights Nissan’s dedication to customer service and satisfaction, setting a new standard in the automotive industry for post-purchase support.
