Chery Auto Malaysia Sdn Bhd has marked a significant milestone along its growth journey in Malaysia with the launch of the Chery Corporate Malaysia Factory in Shah Alam. The facility will be the first in the ASEAN region to produce the highly anticipated premium off-road SUV, the Jaecoo J7.
The factory launch was commemorated with the first ever Jaecoo J7 All-Wheel Drive (AWD) premium off-road SUV rolling off its production line, witnessed by Minister of Investment, Trade and Industry Malaysia, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.
A tour of the facility showcased the cutting-edge technology and stringent quality control processes applied to every Jaecoo vehicle assembled. The Jaecoo J7 AWD and Two-Wheel Drive (2WD) variants will be the inaugural models assembled at the facility in Shah Alam. The set-up of the factory has resulted in the creation of 500 new jobs with the potential to grow further in line with market demands.
Strategically located in the Shah Alam industrial zone, the Chery Corporate Malaysia Factory is in close proximity to local manufacturers who are critical to its supply chain. The facility is also geographically located close to Malaysia’s busiest port and the second largest in Southeast Asia, which primes the automaker’s readiness to export to the ASEAN region in the future.
To date, Chery, as a whole, is responsible for the creation of over 1,000 jobs in Malaysia through its local operations. The brand also has a network of 100 sales and service centres across the nation.
In line with its brand ecology, “New Energy, New Eco, New Era,” Jaecoo teased the market with a taste of its future EV portfolio recently, previewing the Tiggo 8 Pro Plug-in Hybrid Electric Vehicle (PHEV), Jaecoo J7 Plug-in Hybrid Electric Vehicle (PHEV) and the Jaecoo J6 full-fledged Electric Vehicle (EV) at the Malaysia Autoshow 2024 in May.
The new production facility launch will be closely followed by the official launch of Jaecoo’s premium off-road SUV, the J7, in Malaysia, which will be celebrated over three days, from 19 to 21 July. The Jaecoo J7 is powered by a 1.6 TGDI engine that produces 194hp and 290Nm of torque. Power is sent to the wheels through a seven-speed dual-clutch transmission.
