Peugeot Malaysia is embarking on a nationwide roadshow tour and will be visiting the major cities to showcase the newly launched all-new Peugeot 408. Since its launch at the end of April, the Peugeot 408 has received close to 400 bookings and counting, with the GT variant being the top choice.
Peugeot Malaysia is bringing the all-new 408 to major shopping malls for customers to get up close and personal and behind the wheel to test it for themselves at the locations listed below:
| Location | State | Dates | Venue |
| AEON Ipoh Station 18 | Ipoh | 14 June – 16 June | South Court |
| AEON Tebrau City | Johor Bahru | 28 June – 30 June | Ground Floor Concourse |
| 1 Utama Shopping Centre | KL | 11 July – 14 July | Ground Floor, Luxe Wing |
The new 408 exemplifies Peugeot’s forward-thinking design philosophy and advanced engineering, offered in three variants: Allure, Premium, and GT. The new 408 retails at RM146,055 for the Allure, RM166,055 for the Premium and RM196,055 for the flagship GT.
Exclusive Offers and Interactive Roadshow
Visitors who book the Peugeot 2008 will receive an RM3,000 rebate, while those opting for the Peugeot 3008 or 5008 can enjoy rebates of RM8,000. Attendees are also encouraged to take a picture with the 3D interactive wall at the roadshow and post it on social media to redeem exciting Peugeot merchandise.
In addition to the new 408, other models available for display and test drives include the Peugeot 3008 and the enhanced Landtrek, catering to off-road enthusiasts.
Father’s Day Weekend Celebrations
All Peugeot dealerships nationwide will celebrate Father’s Day weekend from June 14 to June 16 with a “For Le Mans in your life” campaign. This event honors the legends of the Le Mans endurance race and the everyday legends we call dads. Visitors can enjoy the Le Mans livestream, participate in pit-themed photo booths, and stand a chance to win lucky draw prizes. Existing Peugeot owners are invited to bring their vehicles for a complimentary 20-point check. The event will be held from 9 am to 6 pm at all authorised dealerships nationwide.
Campaign for Peugeot 3008
Peugeot Malaysia is also running a special campaign where customers can pay a booking fee of just RM30.08 (Terms & Conditions apply, promotion applicable only for model year 2023) to drive home the best-selling Peugeot 3008. Through this campaign, the downpayment is covered by the brand, simplifying the process of owning a Peugeot 3008. This offer runs until August 31, 2024, and is available while stocks last.
