Astra International, the authorised distributor of Peugeot vehicles in Indonesia, has announced the cessation of Peugeot vehicle sales in the country, marking the end of a 52-year presence.
Rokky Irvayandi, head of Astra’s Peugeot Sales Operation, stated, “Based on information from Stellantis, the principal of Peugeot, Stellantis has made a strategic decision to halt Peugeot sales in Indonesia. This is part of Stellantis’ business growth strategy in the ASEAN region.” Astra respects and acknowledges Stellantis’ decision regarding the discontinuation of Peugeot sales.
Effective Thursday, Peugeot vehicle sales in Indonesia have ceased. Previously, Peugeot focused on marketing SUV models such as the Peugeot 5008, 3008, and 2008 in the country.
Peugeot, along with another French automotive company, Renault, entered the Indonesian market in 1972 through Astra’s Multi France Motor. The brand experienced popularity in the 1990s and early 2000s but has faced declining sales in recent years.
Data from the Indonesian Automotive Industry Association (Gaikindo) reveals that Peugeot’s wholesale sales were only 199 units in 2023. From January to March 2024, only 28 units were sold. These figures represent a significant decline compared to 2022 when Peugeot sales reached 451 units.
