Maserati’s much-anticipated Folgore Day has finally arrived, coinciding with the 110th anniversary of the renowned Modena-based manufacturer. This milestone event marks the brand’s official foray into the electric dimension, signalling a new era for Maserati as it embraces electrification to shape its future across the globe.
At the heart of this electrifying journey are the brand’s latest offerings: the GranTurismo Folgore, the Grecale Folgore, and the GranCabrio Folgore, each representing a unique blend of electrification, innovation, luxury, and excellence deeply rooted in the Italian tradition. These models, alongside the upcoming MC20 Folgore super sports car set to debut in 2025, embody Maserati’s commitment to sustainable profitability and continuous evolution.
By 2028, Maserati aims to fully electrify its entire Trident range, reaffirming its dedication to Italian craftsmanship and innovation. The historic plant on Viale Ciro Menotti in Modena remains central to this ambitious endeavour, serving as the cornerstone of Maserati’s transition into a new era of mobility.
Folgore Day serves as a pivotal moment for Maserati and luxury consumers alike, showcasing the brand’s dedication to delivering electric vehicles that encapsulate its core values of cutting-edge technology, refined elegance, and impeccable performance. With the Folgore range, Maserati aims to set new standards in the luxury electric vehicle market, offering products that resonate with discerning customers seeking sophistication and innovation.
The event, held in conjunction with the Formula E racing weekend at Misano World Circuit Marco Simoncelli, underscores Maserati’s presence in the world of electric motorsport and its commitment to pushing boundaries. Through electrification, Maserati is not only embracing innovation but also shaping the future of luxury mobility.
Folgore Technology & E-Mobility and the Fuoriserie customisation programme are key thematic areas at Folgore Day, offering attendees a glimpse into Maserati’s electrification strategy and bespoke offerings. From the rolling chassis of the Grecale Folgore to the intricate details of customisation options, guests can explore the brand’s electrified future firsthand.
As Maserati embarks on this electrifying journey, it remains dedicated to delivering unparalleled luxury and performance, setting new benchmarks in the automotive industry. With Folgore, Maserati is not just embracing change but leading the charge towards a more sustainable and exhilarating future.
