Nissan has set its sights on a transformative journey with the revelation of a dynamic three-year business plan, placing electrification at its core while spotlighting the North American market. This ambitious roadmap aims to reinvigorate its model lineup and expedite the shift toward electrified vehicles, coupled with a substantial focus on enhancing the customer experience, specifically in the United States.
Central to Nissan’s strategy is the introduction of seven fresh models in North America and a sweeping revitalisation of 78 per cent of its current U.S. portfolio. Moreover, the company plans to infuse $200 million into refining its integrated customer service offerings, demonstrating a commitment to not just innovation but also customer satisfaction.
Key pillars of Nissan’s strategy include a robust push towards electrification, featuring the introduction of plug-in hybrid models and the innovative e-Power system into the American market. The e-Power technology, leveraging a petrol engine as a generator for electric motors, promises heightened efficiency sans the necessity for plug-in charging, a move likely to resonate with eco-conscious consumers.
On a global scale, Nissan has outlined plans to unleash 30 new models over the next triennium, with a remarkable 16 of them embracing electrification. This ambition aligns seamlessly with Nissan’s vision of electrified vehicles constituting 40 per cent of global sales by 2026 and a staggering 60 per cent by 2030, reflecting a steadfast commitment to sustainable mobility solutions.
Furthermore, Nissan aims to usher in a new era of affordability for electric vehicles, with plans to slash prices for its next-generation electric offerings by a substantial 30 per cent compared to current models like the Nissan Ariya. This aggressive pricing strategy, underpinned by shared development costs, sets the stage for achieving price parity between electric and internal combustion engine vehicles by 2030, thereby democratising electric mobility.
Emphasising agility and adaptability, Nissan underscores the significance of strategic partnerships and nimble market adaptation to drive global sales growth and maintain competitiveness. CEO Makoto Uchida exudes confidence in Nissan’s trajectory, citing the plan as a testament to the company’s unwavering commitment to sustainable growth and profitability amid a volatile market landscape.
Nissan’s visionary business plan heralds a seismic shift towards electrification, embodying its determination to lead the charge in automotive innovation while cementing its position as a trailblazer in the pursuit of sustainable mobility solutions.
