Nissan Motor Co., Ltd. has unveiled “The Arc,” its comprehensive new business plan aimed at driving value and strengthening competitiveness. Positioned as a bridge between the Nissan NEXT transformation plan and Nissan Ambition 2030, The Arc focuses on key initiatives such as a broad-based product offensive, increased electrification, new engineering and manufacturing approaches, adoption of new technologies, and strategic partnerships to bolster global unit sales and profitability.
Nissan President and CEO Makoto Uchida emphasised that The Arc plan reflects the company’s continuous progression and ability to navigate changing market conditions. Through decisive actions outlined in the plan, Nissan aims to achieve sustainable growth and profitability amidst extreme market volatility.
The plan comprises mid-term imperatives for fiscal years 2024 through 2026 and mid-to-long-term actions extending through 2030. One of the key objectives is to ensure volume growth through a tailored regional strategy and accelerate the transition to electric vehicles (EVs). By fiscal year 2026, Nissan targets an increase in annual sales by 1 million units and aims to achieve an operating profit margin of over 6%.
To support its growth objectives, Nissan plans to launch 30 new models globally over the next three years, with 16 being electrified and 14 internal-combustion engine (ICE) models. The company aims for electrified vehicles to represent 40% of global sales by fiscal year 2026 and 60% by 2030.
The plan includes region-specific strategies, such as increasing sales across regions, launching new models, and enhancing EV competitiveness. Notable initiatives include the launch of seven all-new models in the U.S. and Canada, refreshment of 73% of Nissan-brand models in China, and the introduction of six all-new models in Europe.
In addition to product development, Nissan plans to leverage new development and manufacturing approaches to make EVs more affordable and increase profitability. These initiatives include reducing the cost of next-generation EVs by 30% and achieving cost parity between EVs and ICE models by fiscal year 2030.
Strategic partnerships will play a crucial role in Nissan’s global portfolio expansion and technology development. The company aims to collaborate with partners to develop batteries and increase global capacity to 135 gigawatt hours.
Financial discipline is another cornerstone of The Arc plan, with Nissan aiming to maintain stable investments in research and development (R&D) and achieve a positive free cash flow. The company plans to invest over 400 billion yen in battery capacity and increase electrification investments progressively.
Uchida concluded by expressing Nissan’s confidence in executing The Arc plan, which will provide a solid foundation to realise the company’s long-term vision outlined in Nissan Ambition 2030.
