Recent European developments have sparked rumours about an electrified form of the Mazda 6, the Mazda 6e. While production of the Mazda6 is winding down in Japan, a new trademark application for the Mazda 6e in Europe suggests that Mazda may be planning to revive the model with an electrified powertrain.
Mazda’s use of the “e” moniker alongside a model code is unprecedented, indicating a potential shift in the company’s naming strategy as it expands its range of electric vehicles (EVs), hybrids, and plug-in hybrid electric vehicles (PHEVs). Notably, the trademark filing for the Mazda 6e features a space between the brand and the model name, distinguishing it from Mazda’s existing non-SUV lineup.
Accompanying the Mazda 6e trademark is the 6e emblem, characterised by a metal-style gradient consistent with Mazda’s design language. While these filings lack detailed information about their intended use, they suggest Mazda’s commitment to evolving its lineup to include electrified options.
Speculation about the future of the Mazda6 has been rife in recent years, fueled by conflicting statements from Mazda officials. Reports from Japan hint at a new generation Mazda6, possibly sharing its platform with the Mazda CX-60 and accommodating both internal combustion engine (ICE) and PHEV powertrains.
Despite the European trademark filings, the focus of the new Mazda6 is said to be on the North American market. Positioned to rival premium sedan offerings like the BMW 3-Series and the Mercedes-Benz C-Class, the Mazda6 could leverage Mazda’s success with its SUV lineup.
In Malaysia, the Mazda 6 received updates in 2023 with the introduction of the 20th Anniversary Edition. If the speculations about an electrified variant prove true, it raises questions about its potential arrival in Malaysia and its competitiveness against rivals in the market.
The prospect of a Mazda 6e entering the Malaysian market underscores the growing demand for electrified vehicles globally. With its blend of Mazda’s renowned craftsmanship and eco-friendly technology, the Mazda 6e could offer consumers a compelling choice in the premium sedan segment. However, its success would depend on factors such as pricing and performance.
