Lotus Cars is strengthening its presence in Malaysia with the inauguration of its first Lotus Store at Pavilion Damansara Heights, reinforcing the marque’s commitment to the Malaysian market.
Spanning 173.58 m², the Lotus Store in Kuala Lumpur opened its doors 10 months after the launch of the first all-electric Hyper-SUV Lotus Eletre in April last year. The Lotus Eletre has been well-received in Malaysia, with 50 cars already delivered as of this month and another 200 cars on their way.
Designed to reflect Lotus’s new international corporate identity, the Lotus Store showcases two of the brand’s latest offerings in Malaysia – the Eletre and the Emira sports car. It also features a configurator room where customers can personalise and accessorise their vehicles, a dedicated wing for exclusive Lotus merchandise and apparel, and a well-appointed lounge area.
The configurator allows customers to customise every aspect of their vehicle, from the exterior and interior to the level of equipment and additional driving aid features.
Operating daily from 10.00 am to 10.00 pm, the Lotus Store is located on the 1st floor at Lot 1.47.02 of Pavilion Damansara Heights. Customers are greeted by an 8.4 sqm high-resolution LED screen upon entering the store for an engaging display.
The Lotus Store at Pavilion Damansara Heights also sets the stage for the opening of Lotus Cars Malaysia’s flagship showroom in Glenmarie, Shah Alam, scheduled for Q2 2024. The brand plans to further expand its footprint in the Northern and Southern regions and implement a Lotus Mobile Service Solution for greater customer convenience.
Lotus Cars Malaysia General Manager Jack Zaal emphasised the brand’s gradual but methodical approach to reintroducing itself in Malaysia, focusing on reassuring existing customers and attracting new ones. The success of the Eletre, coupled with Malaysia’s push towards vehicle electrification, has propelled Lotus into a premier class marque in Malaysia.
Lotus Cars in Malaysia is represented by Lotus Karz Sdn Bhd, the sole importer, distributor, and provider of after-sales service and spare parts for the brand. Lotus Karz is a wholly-owned subsidiary of KARRUS Automotive, an importer of premium new, used, and classic cars.
