Luxury sports car automaker Lamborghini has announced an ambitious plan to achieve total carbon neutrality by 2030 with its Direzione Cor Tauri strategy. The company aims to reduce enterprise emissions by 40% per car, encompassing the entire value chain, including the Sant’Agata Bolognese production plant.
The strategy, initiated in 2023 with the release of the Revuelto hybrid, will see Lamborghini introducing a hybrid version of the Urus Super SUV and a second High-Performance Electric Vehicle (HPEV) to replace the Huracán in 2024. By 2025, the company targets a 50% reduction in carbon emissions from its vehicle fleet.
In a significant move towards sustainability, Lamborghini plans to launch its first full-electric model, Lanzador, in 2028, followed by a full-electric super SUV in 2029. These additions to the lineup are projected to contribute to an 80% reduction in fleet emissions by 2030.
Rouven Mohr, Chief Technical Officer at Lamborghini, expressed the groundbreaking shift, stating that the electric motor opens up new horizons in terms of dynamics and driving experience.
Stephan Winkelmann, Chairman and CEO, outlined the holistic approach of the Direzione Cor Tauri strategy, emphasising not only the decarbonisation of Lamborghini’s Sant’Agata Bolognese facility but the entire value chain. He urged collective efforts, involving individuals, companies, institutions, and governments, in achieving these sustainability objectives.
Lamborghini initiated its carbon neutrality plan in 2015, focusing on energy-efficient buildings and operational practices. The company emphasises its commitment to environmental sustainability and aims to inspire others to address modern-day challenges.
