Leading luxury automotive dealer group, H.R. Owen, is set to enhance its portfolio by adding Lotus to its lineup of prestigious car brands, becoming the latest retailer for the brand in the UK.
Situated in Hatfield, the new Lotus showroom will showcase an array of Lotus models, including the cutting-edge Lotus Emeya, an electric four-door hyper-GT, and the Eletre, an all-electric hyper-SUV. Additionally, the showroom will feature the Emira, Lotus’ final mainstream petrol-powered sports car.
Ken Choo, CEO of H.R. Owen, expressed enthusiasm for the partnership, aligning with the vision of Berjaya Group founder Vincent Tan to associate with brands that redefine luxury and performance. Choo highlighted Lotus’ commitment to innovation, particularly with the introduction of electrifying models like Emeya, which resonates with H.R. Owen’s vision.
Mike Johnstone, chief commercial officer at Lotus, emphasised the strategic importance of the partnership with H.R. Owen, citing the dealer group’s global reputation and its discerning customer base. The Hatfield location was specifically chosen for its convenient accessibility north of London, aiming to significantly enhance brand visibility in the south-east of England.
H.R. Owen’s reputation for excellence is underscored by the recognition of its Rolls-Royce Motor Cars London and Lamborghini Manchester dealerships, both named the best in the world by their respective manufacturers last year. This accolade further solidifies H.R. Owen’s commitment to delivering unparalleled luxury and service in the automotive retail sector.
