BMW Group Malaysia, in collaboration with Auto Bavaria, the largest authorised BMW dealership network in Malaysia, has offered a glimpse into their latest state-of-the-art showroom situated in the township of Balakong, where a preview of the new locally assembled BMW X5 xDrive50e was held. This groundbreaking facility is built upon customer-centric Retail.NEXT concept, is poised to become one of the largest BMW Group showrooms in the country and a pioneer in the Klang Valley, introducing the newest Retail.NEXT innovative design concept and service offerings.
Encompassing an expansive 240,057 square feet, the soon-to-be-opened Auto Bavaria Balakong is designed to embody the first-class atmosphere synonymous with the Premium Ownership Experience. The modern design language, coupled with a lush façade featuring a captivating courtyard garden and outdoor terrace, will create an inviting and luxurious ambience.
The showroom’s layout incorporates interactive Customer Consultation Stages strategically placed throughout the space. These stages are equipped with innovative digital sales tools, and BMW Geniuses will be readily available to guide visitors through an unparalleled automotive viewing and purchasing journey.
Adding a touch of exclusive luxury, the showroom will house a newly refurbished Grand Klasse Lounge and corresponding handover bays. This addition reflects BMW’s commitment to providing a premium experience for customers. Lifestyle-oriented facilities, including a contemporary BMW Café and lounge areas, will further enhance the overall customer experience, offering a premium space for relaxation and refreshment during visits.
The Auto Bavaria Balakong dealership is poised to showcase an extensive range of vehicles from the BMW Group, featuring BMW and BMW i models, along with vehicles from the MINI and BMW Premium Selection portfolios. This expansive and modern showroom represents a significant step forward in providing customers with a sophisticated and enjoyable environment for exploring and purchasing premium vehicles.
As BMW Group Malaysia and Auto Bavaria continue to push the boundaries of innovation and customer-centric service, the Balakong showroom is set to redefine the automotive retail experience in the Klang Valley.
