Amid the worldwide shift towards electrification and digital transformation, the automotive industry is witnessing an unprecedented surge in international expansion. Malaysia emerges as a key market in this global endeavour, and at the forefront of this movement is JAECOO, a brand under Chery, strategically crafted for international market expansion, focusing on delivering captivating products tailored to the refined lifestyle preferences of a newly emerged professional demographic.
JAECOO is dedicated to developing exceptional urban off-road SUVs within the premium segment, aligning with the evolving preferences of the contemporary consumer. The brand is making its mark in the fiercely competitive automotive market with its “Born Global” philosophy, emphasising its commitment to global performance and standards.
The introduction of JAECOO is well underway, with the arrival of the first two units of the right-hand drive JAECOO J7 AWD in Malaysia. These units are undergoing rigorous road testing to ensure the highest standards of performance and safety. An exclusive preview has been extended to potential dealers and investors, creating anticipation for showroom openings. Preliminary pre-introduction marketing initiatives are set to build excitement ahead of the official launch in the Malaysian market in 2024.
A 1.6-litre turbocharged inline-four petrol engine with 194hp and 290Nm of torque powers the global specification. However, we are still unsure of the Malaysian specification because the two units that arrived here are all-wheel-drive whilst the ones in China are front-wheel-drive.
To keep enthusiasts and potential customers informed, JAECOO Malaysia has officially launched its Facebook page. The official website, expected to be ready by January 2024, will serve as a comprehensive source of information. In the interim, customers can explore additional details on the JAECOO Global website.
JAECOO Malaysia has also kickstarted its dealer recruitment program, preparing for the introduction of the first model in the coming year. As the brand gears up for its official entry into the Malaysian market, it is poised to redefine the urban off-road SUV experience, offering cutting-edge technology and a travel experience like no other. Stay tuned for further updates and events from JAECOO Malaysia.
