Car enthusiasts, mark your calendars for October 27 to 29 when Kuala Lumpur hosts IAM-MIME 2023. This automotive extravaganza, backed by the Malaysian Automotive, Robotics and IoT Institute (MARii), will unite modified car aficionados and electric vehicle (EV) enthusiasts. Get ready to witness a fusion of personalised car creativity and the latest EV innovations.

IAM-MIME 2023, supported by MARii, seeks to be a hub for showcasing the evolution of car customization and the forefront of electric vehicle technology. It promises an immersive experience where attendees can appreciate the artistry involved in vehicle modification while staying updated on the latest EV advancements.

This event offers a unique blend of modified cars and electric vehicles under one roof, making it an educational and inspirational platform for enthusiasts, industry insiders, and the public. It caters to the interests of both petrolheads and EV fans, featuring:

1. New-Gen Cars from Top Brands:

Explore the latest offerings from various automotive giants. These vehicles showcase advanced technologies and innovative designs, providing insights into the industry’s direction.

2. Cutting-Edge Electric Cars (EVs):

IAM-MIME 2023 will shine a spotlight on the exciting world of electric mobility. Expect to see EVs featuring the latest advancements in technology, including improvements in performance, range, and sustainability.

3. Over 300 Jaw-Dropping Modified Cars:

For fans of custom vehicles, the event will display a stunning collection of more than 300 cars that have undergone remarkable transformations. These modified cars exemplify the boundless creativity of automotive enthusiasts.

Born in Malaysia in 2011, IAM has partnered with MIME to create a unified showcase of automotive excellence. Last year’s collaborative event at the Kuala Lumpur Convention Centre drew nearly 104,000 visitors over three days, underscoring the growing interest in exhibitions that bring together diverse vehicles and passionate enthusiasts.

IAM-MIME 2023 is set to be a must-attend event, providing a comprehensive experience for those interested in the latest cars, EV innovations, and the captivating world of modified vehicles.

The IAM tour kicks off in Singapore on October 21-22, followed by Malaysia on October 27-29. It then heads to Jakarta, Indonesia on December 2-3, concluding in Bangkok, Thailand on October 9-10. Excitingly, IAM will make its US debut in the summer of 2024.

Pre-sale tickets are available until August 31, 2023, at a discounted rate of RM17 per day on the Malaysia Motor Expo website. For on-site purchases, tickets will be available at the counter for RM30. Plus, children under 12 can enter for free when accompanied by an adult. Don’t miss this automotive extravaganza in Kuala Lumpur!