Acura, Honda’s brand of premium models mainly sold in North America, is transitioning to a new design language and a preview of this is given in the Precision EV Concept unveiled in California this week. This is the brand’s third design concept since 2016.
Created by the Acura Design Studio in Los Angeles, the SUV concept model showcases a future vision of electrified vehicles with distinct manual and full driving automation experiences. Its design focuses on performance through design, with inspiration drawn from luxury Italian powerboats.
A special feature is the theatrical lighting approach that previews an electrified powertrain through a dramatic illuminated evolution of Acura’s Diamond Pentagon grille, Chicane DRL signature and new ‘Particle Glitch’ lighting on the front and rear facias.
Dual driving modes
Inspired by the cockpit of a Formula 1 racing car are the low-slung driving position, high-performance driver sightlines and a 2-grip yoke-style steering wheel. The interior space of the Precision EV concept features dual experiences – an Instinctive Drive mode for the performance experience and a calming Spiritual Lounge mode during autonomous operation.
The Instinctive Drive mode elevates the dynamic connection with the car with racing-style digital instrumentation and invigorating red ambient and pipe lighting. In Spiritual Lounge mode, the steering wheel retracts and as it does so, the cabin transforms into a warm, calming experience with soothing scents and restful ‘underwater’ animated projection so the driver and occupants can relax and recharge.
The SUV cabin is crafted with sustainable, environmentally-responsible materials creating premium, unique finishes including marbled recycled plastic trim and 100% biomass leather. All the aluminium used, as well as the dimensional green cast acrylic that forms the steering wheel secondary controls, were made from recycled materials. Milled FSC certified wood, harvested from responsibly managed forests that provide environmental, social and economic benefits, adds warmth and a connection to nature.
Next-generation HMI
The Precision EV Concept also previews the next generation of Acura HMI (Human-Machine Interface) with an intuitive and easy to use hyper-wide, curved transparent display and haptic touch response. ‘Particle Glitch’ boot-up graphics mirror the signature exterior detail, visually harmonizing the experience.
“As the definition of premium and performance evolves to include the application of sustainable materials, we are looking at new and innovative material technologies to inspire our customers while both reducing our carbon footprint and enabling the Acura brand to reshape the perception of quality,” said Gypsy Modina, Principal Designer – colour, materials and finish..
“The Precision EV Concept is a look into our future direction and continues the Acura Precision Crafted Performance design language with a modern expression of performance” said Dave Marek, Acura Executive Creative Director. “The Acura Precision EV Concept will be our ‘North Star’ as we move into an exciting electrified future, and you will see these design cues translate over to future production models.”
