SEAT performance brand CUPRA reveals 3 new models for electrified era

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SEAT performance brand CUPRA reveals 3 new models for electrified era

Like a number of manufacturers, Spanish carmaker SEAT (a member of the Volkswagen Group) also has a performance sub-brand. Known as CUPRA, its name was taken from the high-performance motorsport subsidiary of the company. CUPRA was established in 2018 to focus on high-performance products which, like those of SEAT, uses much of the Volkswagen Group’s technologies and platforms.

The brand has gained a lot of credibility with its high-performance models, delivering close to 200,000 units to date, mostly in Europe. Now it is looking ahead to an electrified future and will launch 3 new electrified models by 2025. The names of the new models were revealed recently – Terramar, Tavascan and UrbanRebel.

“Here is the entire range of CUPRA’s next generation of heroes to be launched by 2025,” said Wayne Griffiths, CEO of CUPRA, at the presentation of the future models. ”In the mid-term, our aim is to deliver 500,000 cars per year and push forward with our international expansion into new markets as well as entering new segments. The CUPRA Tribe is committed to making all this happen, it’s the people that count. Because at the end, it’s the people who make the brand.”

The Terramar
This will be the first electrified SUV of the brand which is expected to move the company to the hotspot of the SUV segment, the fastest-growing segment in Europe. To be produced in Hungary at Audi’s plant, the Terramar will be available with conventional petrol powertrains as well as a new generation of plug-in hybrid powertrains that are promised to deliver around 100 kms in all-electric mode. The e-HYBRID range focuses on performance and contemporary sportiness and are part of the bigger journey as CUPRA fulfils its electrification revolution.

“Terramar, our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win,” said Jorge Diez, Design Director at CUPRA. “Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4.5-metre long SUV, with CUPRA DNA ready to shake one of the most competitive segments”.

Tavascan
In 2024, CUPRA will launch the Tavascan, based on the electrified vision shown in the 2019 concept car of the same name. Some design elements were already strongly hinted at in the 2021 Tavascan Extreme E Concept. The Tavascan will have the mission of globalising the brand and take CUPRA to new markets.

UrbanRebel
In 2025, the UrbanRebel will be the final model to be launched. Its name suggests that it will take the brand beyond its traditional boundaries. It will have an emotional design and be ‘developed for a more rebellious electric world’, according to CUPRA. The front-wheel drive model will sit on Volkswagen Group’s MEB Small platform.

Measuring 4030 mm long, the vehicle has sustainability at its core, integrating advanced recycled polymers and bio-based materials to push the boundaries of what is achievable, and delivering a more environmentally-conscious vehicle. It mixes 3D printed and 3D knitted manufacturing approaches with parametric design to improve performance and value perception.

Lightweight design both in the exterior and interior help the vehicle’s 166 kW (226 ps) electric motor propel the urban electric car to 100 km/h in a claimed 6.9 seconds. The battery pack will have energy to give a range of up to 440 kms.

“The CUPRA UrbanRebel will be the biggest project for our company in the upcoming years since it is key for our transformation as a fully electric brand. We are leading the cluster development, the family of vehicles that will democratise sustainable urban mobility, for different brands within the Volkswagen Group,” said Werner Tietz, Vice-President for Research & Development at CUPRA.

During the impulse event, CUPRA’s CEO also hinted at the future versions of the current range which consists of the Leon, Formentor and Born, to be renewed by 2025.