Jaguar Land Rover Malaysia showroom upgraded and now has Robot Assistants!

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Jaguar Land Rover Malaysia showroom upgraded and now has Robot Assistants!

Jaguar Land Rover Malaysia (JLRM), a 2-time winner of the Jaguar Land Rover Retailer of the Year (Asia Pacific) Award, recently upgraded its showroom at Sime Darby Motors City in Ara Damansara, Selangor. And the flagship showroom now has two extra ‘staff’ too – Robot Assistants!

Personalisation studio
The upgrading reflects JLRM’s ongoing strategy to reimagine the future by providing modern luxury to customers. As part of this journey forward, the Ara Damansara showroom offers bespoke capabilities with its personalisation studio. This includes a full-colour palette along with trim and upholstery materials for customers to touch and feel, as well as a detailed configurator which allows for customised specification of special-order vehicles.

Customers will be able to configure their vehicles in line with their preferred specifications, and have it visually simulated on a 75-inch screen based on the colour and specifications selected.

The introduction of the two Robot Assistants demonstrates JLRM’s efforts to embrace customer-facing autonomous service. The robots are part of a collaboration between JLRM and Secure Robotics, a leading provider of modern technologies in Malaysia.

Equipped with wireless internet connectivity, laser radar sensors, GPS and voice, facial and image recognition, the robots provide a novel experience for customers as well as allowing for better human resource management for the company.

The showroom has two Robot Assistants to welcome and help visitors. They are pictured with [from left] Kelvin Chuah, Head of Sales, Jaguar Land Rover Malaysia; Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia; Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia; and Dato’ Alby Chong, Group Chairman, Secure Group.

“As part of Jaguar Land Rover Malaysia’s digital transformation, the introduction of the robot marks the next step in raising the bar for customer experiences. Furthermore, as Malaysia transitions into the endemic stage, the robot also allows for customer interaction with a reduced risk of transmission. There are wide applications for technologically-driven autonomous services such as this and we look forward to exploring this further,” said Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia.

“In line with our strategy to reimagine the future, we strive to offer modern luxury through unique customer experiences. The partnership with Secure Robotics provides the opportunity to leverage on advanced technology. We are piloting the robots at our Ara Damansara showroom and aim to continue this collaborative journey to expand our capabilities and further elevate the automotive experience for our customers,” added Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia.

*Customers can personalise their vehicle with the bespoke services available at the showroom.*

Enhancing the experience for visitors
Alongside the enhancement of services and elevated personalisation infrastructure for vehicles, JLRM is also currently developing a digital refreshment order management programme. Customers will be able to review menus and place orders through a digital platform at a designated dining area.

With these technologies in place, JLRM expects to further improve the customer experience for both purchasing and ownership at the showroom which is presently the largest Jaguar Land Rover facility in Southeast Asia.

For more information or directions to the showroom at Sime Darby Motors City (or other showrooms in Malaysia, visit www.jaguar.com.my or www.landrover.com.my.