Genesis has announced its debut in Sony Interactive Entertainment’s Gran Turismo 7 (GT7) sim racing videogame series as an official manufacturer partner of the Gran Turismo World Series, an online global motorsport championship. GT7 is developed by Polyphony Digital Inc. and was recently released on PlayStation 5 and PlayStation 4 consoles.
The luxury brand of the Hyundai Motor Group will make available to championship competitors the Genesis X GR3 and G70 GR4 concept vehicles, as well as the G70 Sport Sedan for the Manufacturer’s Cup.
“Genesis is pleased to be presenting the dynamic G70 sport sedan and our ambitious GR3 and GR4 concepts in Gran Turismo 7,” said SangYup Lee, Executive Vice-President and Head of Genesis Global Design Centre. “This platform allows fans of racing to get behind the wheel and discover the bold designs and performance ambitions of Genesis as we continue to explore the brand’s entry into motorsport.”
The X GR3 and G70 GR4 are concept vehicles which were shown last year when Genesis revealed the vehicle design process at an ultra-modern experiential installation called ‘The Performance of Design’ during Monterey Car Week. The two concept vehicles were part of a trio of models developed in collaboration with the creators of the Gran Turismo videogame series.
The X GR3 is based on the Genesis X Concept shown last year and reinterpreted in the Gr.3 racing specification. It is powered by a 3.3-litre V6 twin-turbo engine with 555 ps.
The G70 GR4 Gran Turismo, is a California-built 420 ps racing car derived from the Genesis coupe. It is a completely reimagined G70 sport sedan for competition with a GT-inspired racing package. Building on the existing G70 model to create a bold, yet elegant, high-performance racing car, it showcases the motorsport intent of the brand.
Other concepts under study are the GR1 Alpha_DB, GR1 Bravo_GB, and GR1 Charlie_ET, all of which are potential designs for a future Vision Gran Turismo Concept that will be an elite racing car.
