With SUV popularity continuing to grow worldwide, demand for replacement tyres for such vehicles has also grown. As demand grows, SUV owners also want better tyres with improved performance, just like how passenger car tyres have constantly been improved. At the same time, SUV tyres are also required to perform well in more varied surface conditions as owners may sometimes go off-road.
Michelin constantly updates its wide range of tyres and following on from the Primacy SUV, the company now introduces the Primacy SUV+ with new and enhanced Michelin technologies as well as a wider range of sizes.
“With the launch of MICHELIN Primacy SUV+, we are convinced to better capture the SUV market potential, as the tyre not only provides a more complete SUV portfolio, but also offers performance and safety made to last, plus market-leading longevity, as well as a quiet and comfortable drive – making it the best partner for both daily commutes and long journeys,” said Michelin Malaysia’s Managing Director, Oliver Biggart.
The new features of the Primacy+ are the Michelin Premium Touch sidewall design (only on 18-inch sizes and larger), higher silica loading and functionalized polymer, and MaxTouch Construction.
The Premium Touch sidewall design, already used in some newer Michelin tyres, gives a velvet-like micro texture that enhances the aesthetic appeal of the tyre. Wet and dry braking performance are said to be greatly improved – without compromising mileage nor rolling resistance – with the new compound while MaxTouch Construction optimizes the contact patch for even wear and longer tread life.
Improved performance
The Primacy SUV+ also has full depth and high sipe density with a U-shaped groove design. This maintains water evacuation even when the tyre is worn – important on the wet road conditions that Malaysian motorists frequently drive in these days. The chamfered tread blocks are more resistant to distortion under pressure, while StabiliGrip sipes help with braking performance as they optimize tyre and also remove water more efficiently.
“Significant safety improvements to the Michelin Primacy SUV+, attested by a number of tests, ensure not only superiority over competitors, but also maximum driving confidence and control behind the wheel for SUV drivers,” said Mr. Biggart.
Longer mileage
He was referring to test results on wet roads against main competitors where the Primacy SUV+ stopped 3.3 metres shorter when new, and 4.2 metres shorter when worn. In addition, its drivable mileage was found to be 10% longer than competitors’ average. The tests were conducted by independent parties, not Michelin.
The Primacy SUV+ is now available at all authorized Michelin tyre dealers nationwide. There are 26 sizes across the 16-inch to 20- inch range so the new tyre should be suitable for a wide range of SUV models. Recommended retail prices are between RM600 and RM1,600 (depending on the size) and if you shop around a bit, you might find some dealers offering better discounts than others.
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