While Castrol is a leading name in the automotive and motorsports world as one of the leading lubricant companies, the brand also has a presence in non-automotive events such as the FIFA World Cup and UEFA European Championship. With its sponsorship of such world-class events, supported by various campaigns and activities, the brand has had exposure globally along with its versatile range of high-performance lubricants.
This year, Castrol’s presence in the football world will grow even further with the signing of an exclusive sponsorship with the English Premier League (EPL) for 2½ years, commencing from January 2022. As the most-watched football league on the planet, the EPL is broadcast in 212 territories to over 543 million homes, with a potential viewership of 4.7 billion.
Through this sponsorship, Castrol aims to showcase its evolving serve and maintenance business and provide an avenue to many customers to engage in two things they are passionate about – automotive and football.
Castrol subsidiaries around the world will also be having activities relating to the EPL sponsorship and in Malaysia, there will be various digital activations for the digital presence of Castrol Malaysia. One such activity will invite Malaysians to share their individual recreations of memorable football moments on social media in the ‘Castrol EPL Original Moment’ contest. There will also be bi-weekly activities for social media users where questions and games related to football matches will be asked. Through these events, football fans will be able to show off their knowledge in an engaging and fun way.
Throughout the year, there will also be other on-site campaigns which will include the Castrol Game Changers Contest. An exclusive Castrol X EPL Rover will be at key locations nationwide between May and September to promote the contest. At the various venues, members of the public will have a chance to win Castrol X EPL merchandise when they purchase Castrol MAGNATEC or Castrol EDGE engine oils.
Click here to know more about the Castrol Game Changers Contest
Following the Castrol Game Changers Contest, 20 lucky participants (and their partners) will be selected from the entries to take part in a Race Off event. The top 8 teams that win the Race Off will proceed to the next and final level of the contest which will be a 2-on-2 futsal match. There will be two Grand Prizes of 4 tickets to watch an EPL match live in England in 2023.
For Castrol Malaysia, this year is of historic significance and there will be various celebrations throughout the year. One of them which has already been run in March was Castrol Hari Mekanik, which returned in a big way for the fourth consecutive year. Castrol Auto Service (CAS) is also celebrating its 20th anniversary this year and there are great promotions and deals for customers.
This is an exciting era for Castrol Malaysia and Singapore. The EPL sponsorship adds another feat to Castrol’s long list of milestones, particularly in our collaborative efforts with football organisations worldwide. This alliance will further showcase Castrol’s range of products and services to its audience and create a platform for us to engage with them, as well as appreciate them for being with us all this while. We are very excited to kick off the celebrations soon,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.
To know more about Castrol products and services in Malaysia, click here.
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