Castrol Malaysia and Continental Tyre Malaysia will be collaborating to offer consumers high quality products and services for a convenient and complete experience. The two companies have signed a memorandum of understanding (MoU) to explore a joint initiative that will leverage on each other’s extensive dealer network, offerings, and expertise, and strengthen their respective positions in the country.
Under the proposed collaboration, both companies will offer motorists a combined trade loyalty programme where they can enjoy various deals, incentives, redemptions, and rewards. Both brands are also working towards a partnership that could see joint branded outlets nationwide with plans to grow and expand.
“This partnership is a testament to both brands’ commitment to safety and customer satisfaction as together we join forces to further build our brand presence in Malaysia. Through our combined expertise that supports new opportunities, we will continue to lead and innovate in securing global market leadership when it comes to service and maintenance,” said Gan Wee Kiong, Market Sales Director of Castrol Malaysia & Singapore.
“There is a steady demand for both brands and our products in the market amongst the premium vehicle owners, and we saw a great opportunity for us to come together to consolidate our offerings to serve our customers better. We believe that with both brand’s long-standing service and excellence in the market, we will continue to be the preferred brands in automotive maintenance,” added Andrea Somorova, Managing Director of Continental Tyre Malaysia.
About Castrol Malaysia
Castrol has had a presence in Malaysia for over 90 years and is one of the market leaders in the retail automotive lubricants segment. The company offers a range of high-performance lubricants and has leadership positions in a majority of segments it operates in. These include passenger car engine oils, motorcycle engine oils, commercial vehicle engine oils and industrial lubricants.
The company also has a lubricants blending plant in Port Klang, Selangor and a distribution network reaching out to over 14,000 customers including retail outlets and workshops. Its exclusive outlets – Castrol Auto Service and Castrol Bike Points – offer professional maintenance services to Malaysian motorists and motorcyclists.
About Continental Tyre Malaysia
Continental is one of the world’s leading tyre manufacturers and ranks among the technology leaders in tyre production. It has a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers.
In 2003, Continental AG established a joint venture company with Sime Darby Berhad as Continental Sime Tyre Sdn Bhd. The business expanded rapidly and Continental AG fully acquired the company in 2012, making it one of its production sites in the Asia-Pacific region. Currently, Continental Tyre Malaysia has more than 2,500 employees with two factories supplying tyres to countries such as Japan, Hong Kong, Taiwan, Brunei, Indonesia, Thailand, Australia, Korea.
For more information on Castrol products and services, visit www.castrol.com/my.
For more information on Continental Tyres, visit www.continental-tyres.com.my.
Castrol Hari Mekanik Malaysia celebrated for fourth consecutive year
