All-new smart #1 EV gives brand a ‘second wind’ after early struggles
Though seemingly a good idea at the start in the 1990s, the original low-cost concept of Nicolas Hayek, creator of the Smart watches, never worked once Mercedes-Benz took over. The engineering costs bumped up the price and it became a niche product that had difficulty meeting ambitious sales targets. After trying various approaches in the … Continue reading All-new smart #1 EV gives brand a ‘second wind’ after early struggles
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