SUVs makes up the largest market segment today and this is the case in every market in the world, even in India where foreign brands have been introducing new SUV models in recent years. The Indian carmakers also have their own SUVs although most are still the more ‘traditional’ type designed more for ruggedness than style.
But that will soon change if a new SUV concept by Tata Motors is any indication. The concept, called CURVV, has a design more like the crossover SUVs of today. It’s an edgy sporty look with a coupe profile that is typical of modern SUV typology. Presumably, the design has been done in-house and is proposed with an electric powertrain as well as a combustion engine powertrain.
In keeping with its SUV image, there is extra ground clearance so it stands tall, with a large offset for the front and rear ends. Cladding with a grooved pattern below the sills give a a visual sense of ruggedness. At the lower front and rear, the protective panels also have a similar pattern.
The lighting concept at the front is unique and whether it will actually be in the production model remains to be seen. There is a thin line that runs across the edge of the bonnet and is illuminated with ultra slim LEDs. Together with triangular shaped headlamps, there is a visual signature for the model. The same full-width LED feature is used at the rear as well, with the LEDs illuminating in red.
Much thought has gone into aerodynamic efficiency and airflow around the pillars has been made as smooth as possible. The wheels also have ‘aeroblade’ inserts to close off the openings which can cause micro turbulence.
The interior has been kept simple with a clean dashboard although the production model might not be as clean when equipment like the audio system and air-conditioning is added. But what is important, according to Tata, has been the integration of new technologies and the Human-Machine Interface (HMI). Apart from more efficient interior packaging, the designers have also aimed for a more premium feel through the use of high quality materials and finishes. To brighten up the interior, there’s a panoramic sunroof which covers much of the roof.
From statements by senior Tata executives, the concept model seems very much like a preview rather than just a showcar. In fact, it is expected to become a production model within the next two years.
“With this magnificent Electric SUV Concept – CURVV, our focus has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a plethora of new age materials, features and interfaces, we are confident that this concept will redefine mainstream SUV design,” said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd.
“Furthermore, with the concept CURVV, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers. With this new architecture, we will strengthen the key pillars of range, performance and technology, while retaining safety and reliability,” he added.
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