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Hironobu Yoshimura is the New Managing Director & CEO at Honda Malaysia

Honda Malaysia has announced the appointment of Hironobu Yoshimura as its new Managing Director & CEO. He takes over from Madoka Chujo who has returned to Honda’s head office in Japan to assume a new role in the Automobile Operations Sales Supervisory Unit, Sales Division which covers a larger number of markets.

Mr. Yoshimura has been with Honda Motor for 34 years, with experience in the areas of Corporate Planning, Business Planning, Marketing and Aftersales Services. He has held key roles in various countries such as Japan, Thailand and Pakistan, with his position prior to coming to Malaysia was being President & CEO of Honda Atlas Cars (Pakistan) Limited.

“I am excited to take up this new role at Honda Malaysia. This unique and diverse nation is truly an important market in the Asia and Oceania region for us at Honda. My predecessors have built the Honda brand to become the success that it is now in Malaysia – as the forerunner in introducing Honda’s advanced technology in the region, launching exciting new models and leading the Non-National Passenger Vehicle segment for many years,” he said.

“Most importantly, Honda Malaysia has persevered through and overcame many challenges over the years. I look forward to leading the company in a post-pandemic business environment and to contribute positively towards the growth of the company,” he added. “I am also pleased to share that based on our internal data, three Honda models have ranked No.1 in their respective segments for the first quarter of 2022. The models are the City, City Hatchback and the latest Civic.”

2022 Honda City | City Hatchback | Civic Sedan
Honda City Sedan and City Hatchback (top) and Civic were segment leaders during the first quarter of 2022.

During her short time in Malaysia, Ms. Chujo led the company through a difficult period when the country was still having restrictions due to the COVID-19 pandemic. Nevertheless, she introduced the new City Hatchback and Civic models as well as celebrated the production of the 1-millionth vehicle at the Honda Malaysia plant in Melaka recently. During her term, Honda Malaysia also maintained its No. 1 position in the Non-National Passenger Vehicle Segment for the 8th consecutive year.

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