Ipoh in the Kinta Valley of Perak was where the first cars in Malaya were imported to and records show that the first owner was Eu Tong Seng, a wealthy businessman who brought in a Mercedes Simplex in 1902. He must have been very interested in the new ‘horseless carriages’ as the Simplex was launched in that same year by Daimler Motoren Gesellschaft.
Four years later, in 1906, a company opened up its first branch in Ipoh and this company would become associated with Mercedes-Benz to this day. It was Cycle & Carriage (C&C) and although it was not representing Mercedes-Benz then, it would become one of the first distributors of the German brand in Asia when it was appointed in 1951.
Ipoh is therefore a special place in C&C’s long history and although that first branch was along Brewster Road (today known as Jalan Sultan Idris Shah), the company’s branch dealing in Mercedes-Benz passenger vehicles is now located at Jalan Kuala Kangsar. This is where the company has its fourth Autohaus incorporating the latest Mercedes-Benz Brand Presence. The newly upgraded Autohaus, which was recently officially opened, is part of the Mercedes-Benz network for the Northern region.
Mercedes-Benz Retail Brand Presence
The Mercedes-Benz Retail Brand Presence is a retail strategy which highlights the integration of digital elements into the physical world, with the aim of delivering customer-centric automotive retail experiences for modern-day shoppers. This seamless journey for the customer caters to the multi-channel shopper while addressing the increasing technological complexity of products that customers are interested in.
“As the leading dealership for Mercedes-Benz in Malaysia, Cycle & Carriage is committed to providing our customers exceptional journeys and best-in-class services whether it is during their purchase experience or ownership journey. Today, we are proud to showcase the upgraded Cycle & Carriage Ipoh Autohaus, a key location in our network coverage from north to south of Peninsula Malaysia,” said Thomas Tok, CEO of Cycle & Carriage.
“We want to give Mercedes-Benz customers the assurance that they can access our best services here in Ipoh. We believe that the new retail concept responds to the individual needs of today’s discerning customers, making our products even more accessible to anyone who wants to dive deeper into the world of Mercedes-Benz,” he added.
Immersive experience for customers
The modern design of the upgraded Cycle & Carriage Ipoh Autohaus is set against a backdrop of the picturesque limestone cliffs of the city. The facility covers a land area of over 56,000 square feet with ample space for visitors to park their cars. The showroom has been specially designed with ample open space and custom daylight-emitting spotlights to show off the true colours of each model on display. All vehicles are intentionally arranged in the shape of an arc to maximise the visibility of the range available.
Visitors can also immerse themselves in a journey featuring the latest in multimedia tools to gain a thorough understanding of Mercedes-Benz vehicles and their technologies. With the addition of new digital touchpoints, customers can discover the brand while gaining access to the service team for a complete experience of luxury that integrates both the digital and human touch.
For individual consultations, there are various seating locations arranged in open, semi-private or private areas for discussions. This includes the Star Lounge, which has a cafe to offer a more refined touch to many services available.
For those who have made a purchase and are taking delivery of their new Mercedes-Benz, there is a special room for the purpose. C&C makes sure that it is treated as a special occasion for the customer to remember and to start or extend the relationship with the company and the brand.
Fully equipped service centre
For aftersales services, the Autohaus has a service centre with trained personnel and is fully equipped with equipment for maintenance, repair, painting and even car detailing services. With 31 service and repair bays (11 of which are for body and paint jobs), the service centre is one of the largest of its type in the area. The health and comfort of the staff are not forgotten as there are high ceilings and large fans for a naturally airy space.
Designed with sustainability in mind
The Autohaus is designed with sustainability in mind and is the second C&C Autohaus (after the one in Johor Bahru) to install solar panels that can provide up to 72 kWp of electricity from sunshine. In addition to this free and environment-friendly source of electricity, there are also rainwater-harvesting systems to supply water for general use around the facility.
To know more about Mercedes-Benz products and services or to locate an authorised showroom, visit www.mercedes-benz.com.my.
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