Honda Malaysia aims to sell 80,000 units in 2022 and introduce Certified Used Car business

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Honda Malaysia aims to sell 80,000 units in 2022 and introduce Certified Used Car business

After a difficult year in 2021, Honda Malaysia will make a big push in 2022 with a target of 80,000 units, a 50% increase over the volume last year. This is based on the forecast of 600,000 units which the Malaysian Automotive Association (MAA) announced last month and would give the brand a 13.3% market share (10.4% in 2021).

The target has been set taking into consideration the global microchip shortage that is causing disruptions in vehicle assembly. However, the company also expects the introduction of two new models during the year to help boost the numbers.

*The 5th generation City accounted for 36% of total Honda sales last year.*

The company has maintained its No.1 position in Non-National Passenger Vehicle Segment for 8 consecutive years since 2014. The Central region was the largest contributor to the total sales in 2021 with more than 25,000 units sold, followed by Southern region and Northern region with more than 9,800 and 9,100 units, respectively. Model-wise, the City, HR-V and CR-V were the best-selling models, contributing 36%, 21% and 14%, respectively to the total volume.

“We started 2022 on the back of the strong momentum gained from the launch of the All-New City Hatchback in December 2021. This model raised the benchmark in B-hatchback segment, offering advanced technology, namely e:HEV, Honda SENSING and Honda CONNECT. This excellent start to the year continued with the launch of the All-New Civic last month. We set a new benchmark for the C-segment by offering VTEC Turbocharged and Honda SENSING as standard features for all variants. The model’s exceptional interior and exterior further complemented the All-New Civic’s overall package, making it stand apart in the C-segment,” said Madoka Chujo, Honda Malaysia’s Managing Director & CEO, at a media event this evening.

*Honda e:HEV powertrain in the latest City RS. It can run on the petrol engine and/or electric motor, enhancing performance while saving fuel and reducing exhaust emissions.*

Having introduced Honda’s e:HEV hybrid technology with the new City, Honda Malaysia plans to further popularise this technology among Malaysians. It is available with the new City Hatchback as well and as hinted by Ms Chujo during the new Civic launch, there is also a possibility that we might see an e:HEV version of the model (it is available in Europe). One strategy that Honda Malaysia will be using will be to make such hybrid models more affordable.

In addition to the new model launches (likely to be the new BR-V and HR-V which have already been launched in neighbouring countries), Honda Malaysia will introduce the Honda Certified Used Car business, a new business activity that will provide another option for customers to become Honda owners.

*Honda Malaysia won’t say what the two new models are but we’re pretty certain they will be the new BR-V (above) and new HR-V (below), both of which are on sale in neighbouring countries.*

While the company’s network of authorised dealerships nationwide already offer sales and aftersales services of a high standard, the company will continue to enhance the after-sales services experience by expanding its mobile service. This additional option for servicing the vehicle is expected to add convenience and satisfaction for Honda owners. They can make an appointment via the HondaTouch application and Honda Malaysia mobile teams will come to their home or any location they provide to service their vehicle.

To locate a showroom to view or test-drive Honda vehicles in Malaysia, visit www.honda.com.my.