The Aston Martin Aramco Cognizant Formula One Team is the third of the F1 teams to show its new racing car which will be used in the 2022 championship The car retains the overall green bodywork with new sponsor’s logos all over. The sponsors this year include Aramco, the Saudi Arabian oil and gas company which is one of the largest companies in the world.
Designated the AMR22, it is totally new to meet the significant changes in technical regulations for the sport. These include aerodynamic aspects – which are expected to allow for more overtaking – as well as a switch to larger 18-inch tyres that give a new look. However, as the new regulations will be around a while, the design of the car will continue to evolve and might even have changes when the first round starts.
The Aston Martin Aramco Cognizant Formula One Team will continue to have 4-time World Champion Sebastian Vettel and Lance Stroll (whose father is Executive Chairman of the company) as its drivers.
Aston Martin returned to F1 racing only last year and after a difficult season, finishing seventh in the world championship. But it is no stranger to GP racing as Aston Martins raced in the top-level category 100 years ago, starting with the 1922 French Grand Prix.
Aston Martin says that data from the 2021 season demonstrates that the global platform of Formula 1 is heightening brand desirability and product familiarity for Aston Martin as the sport enjoys growing popularity worldwide. Its website traffic increased by 15% when there were races on, compared to non-race Sundays. This increased to 25% on weekends where the company supplied the Vantage and DBX as Official F1 Safety & Medical Cars.
Lawrence Stroll, Executive Chairman of Aston Martin Lagonda, said: “The return of Aston Martin to Formula One has been a monumental moment for the brand, with transformative impact for our performance credentials and global awareness. Through the race team and our status as the Official Safety and Medical Car of Formula One, we have been able to showcase our product and test new technologies on the world’s greatest circuits.”
Official testing will take place at the Bahrain International Circuit over 3 days on March 10-12. The first round of the 2022 Formula 1 World Championship season will also be at the same circuit on March 20.
F1 tyres to go from 13 inches to 18 inches in 2022 (w/VIDEO)
