Daimler AG renamed to Mercedes-Benz Group AG which will focus on passenger vehicles only

Piston.my

Daimler AG renamed to Mercedes-Benz Group AG which will focus on passenger vehicles only

Daimler AG has changed its name again after 13 years (it was DaimlerChrysler before) and will now be known as the Mercedes-Benz Group AG. Following the successful stock market debut of Daimler Truck, the group’s renewed focus on the automotive business is being underlined with a new name that has a history dating back to 1926. That was when the predecessor companies of Carl Benz and Gottlieb Daimler were merged as a single entity.

Prior to that merger, the two pioneers had already been well known for many auto-related inventions and together, they developed and introduced many more that would revolutionize the auto industry as it rapidly progressed.

“The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus. In doing so, we want to make clear where we see the core of our company – building the most desirable cars in the world. The Mercedes star has always been a promise for the future: Changing the present in order to improve it. We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software,” said Ola Kallenius, Chairman of the Board of Management of the new Mercedes-Benz Group AG. He was appointed as Chairman of the Board of Management of Daimler AG in May 2019.

*Daimler Truck is now a separate and independent group which focuses on commercial vehicles.*

Parallel to the renaming of Daimler AG, Daimler Mobility AG is also adapting its brand. Under the name Mercedes-Benz Mobility AG, the company offers mobility services for passenger cars and vans in the areas of financing, leasing and insurance. This division enables Mercedes-Benz customers to use their vehicles flexibly via rental and subscription models, fleet management and digital services for charging and payment.

With the renaming of Daimler, the company completes its historic realignment that began last year and has been approved by the shareholders with an overwhelming majority. In December, Daimler Truck Holding AG was launched as an independent company on the Frankfurt Stock Exchange. Following the realignment of the original Daimler Group, Mercedes-Benz Group still holds a minority stake of 35% in Daimler Truck Holding AG, of this, around 5% are held in its pension assets.

*As the Mercedes-Benz Group, the focus will now be fully on passenger vehicles as well as small vans.*

The new Mercedes-Benz Group will thus fully concentrate on its passenger car brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ as well as vans. As a more focused manufacturer with the most valuable luxury automotive brand in the world, the group will be able to fully develop its economic potential in the future and better exploit its competitive strengths.