Shell has been in Malaysia for over 110 years, initially starting with exploration operations and then moving downstream to establish a nationwide network of retail outlets selling fuel and other products.
One of the brand’s oldest stations is in Penang and has existed since the 1920s, serving many generations of motorists on the island. With ambitions to preserve Penang’s living heritage whilst maintaining an important connection to the past, Shell has carried out restoration of the station and unveiled the new look recently.
The station has served the community through thick and thin, as exemplified by the station surviving World War II and witnessing Malaysia’s independence Situated along Penang Road in the Buffer Zone of the Penang Heritage zone, an area popular with tourists for its rich historical context, Shell Penang Road will be listed under the Penang Heritage directory, reflecting its significance as an important cultural landmark. Shell is collaborating with Penang Global Tourism to elevate Shell Penang Road as a tourist landmark.
“Shell Penang Road has been a part of Penang’s colourful history and heritage for 100 years, and I am pleased that Shell continues to preserve the heritage of this station while innovating to cater to all of its customers’ needs. I hope that this latest addition to the Penang Heritage zone will encourage Malaysians to visit Penang and support local tourism and businesses,” said Yeoh Soon Hin, Penang State Executive Councillor.
While the station’s new look retains elements of colonial architecture, it also embraces modernity within. The convenience store offers modern comforts for motorists and provides food, snacks and other services.
“As we evolve to meet our customers’ dynamic demands and needs, it is important to remember our roots and hold on to our core values. Shell Penang Road stands as a testament to Penang and Shell’s history in Malaysia, reflecting how far we have come together. This station truly reflects Shell’s commitment to continue providing the best for the communities that we operate in,” said Seow Lee Ming, General Manager, Mobility Malaysia and Singapore.
To commemorate the launch, Shell is offering BonusLink members a limited-edition Shell Heritage Jute Bag, which features Penang’s cultural elements. Exclusively available at Shell Penang Road, the Shell Heritage Jute Bag is redeemable with 1,200 BonusLink points. Customers who sign up to be a BonusLink member at Shell Penang Road will be able to purchase the bag for RM15 (while stocks last).
