In 2011, Lamborghini sold 1,602 supercars (there was no Urus then), not a record result but the numbers were still impressive considering the financial situation in many parts of the world that year. Ten years later, in 2021, the company delivered 8,405 vehicles worldwide, the highest number ever in the history of the company. In spite of the pandemic still ongoing, sales increased by 13% on 2020.
The contributor was double-digit growth in all 3 of the macro-regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe, Middle East and Africa, +12%). The company maintains a fairly balanced split between them in global volumes which stand at 35%, 27% and 39%, respectively.
In terms of individual markets, the USA was still Lamborghini’s best market (2,472 units, +11%), while China moved into second place (935, +55%). They were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3%).
Reflecting market trends, the most popular model was the Urus Super SUV, with 5,021 units delivered – almost 60% of the total volume in 2021. It was followed by the V10-powered Huracan, which saw a strong increase in sales up to 2,586, thanks to the strong impetus provided by the Huracan STO. In addition, 798 Aventadors (V12 model) were delivered all over the world.
During the year, the company launched 3 new products – the Huracan STO – Super Trofeo Omologata, a road-legal model that was inspired by the Huracan Super Trofeo EVO and GT3 EVO racing cars; the Aventador Ultimae, final series of the Aventador model; and the Countach LPI 800-4, an unorthodox icon featuring ground-breaking design and technology that celebrated the 50th anniversary of one of the original supercars.
2021 also saw Lamborghini announcing its future electrification strategy. ‘Direzione Cor Tauri’ (Toward Cor Tauri) is the name of the path that will lead the company through the decarbonization of its future models and the manufacturing site. Throughout the product electrification process, there will be a constant focus on identifying technologies and solutions that can guarantee top performance and driving dynamics.
More than €1.5 billion will be spent over the course of 4 years, during which time Lamborghini will launch its first hybrid production model and electrify its entire range by the end of 2024. Subsequently, a fourth fully electric model is due to be added to the range in the second half of the decade.
“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time,” said Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini.
The sales outlook continues positively into the new year, thanks to a substantial order portfolio that already covers almost the entire production planned in 2022. Additionally, Lamborghini plans to introduce four new products during the coming 12 months.
“We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022, we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards,” added Winkelmann.
