When you pay over a million ringgit for a car, you would definitely want it to be special even though it is likely to be one of the few in the country. After all, if you can pay that much, what would be a few hundred thousand more to customize it to exactly how you like your car to be. The premium and luxury carmakers have such customization programs and now Bugatti also offers it officially with Bugatti Sur Mesure. The program is in response to ever-growing demand for personalized Bugatti creations.
Bugatti Sur Mesure, translated to English, means ‘tailored’, and it builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork. The collective expertise of skilled designers and engineers is drawn upon for ultra-customized designs, materials and finishes.
As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colours and leather finishes is nearly unlimited, but Bugatti Sur Mesure can take a further step and create a truly unique piece of personalized automotive art.
In recent years, Bugatti has showcased the depth of its ability to personalize its hyper sportscars to an ever greater degree. For example, in 2013, the Veyron ‘Les Legendes de Bugatti’ series saw 6 exclusive model editions, each personalized with unique exterior and interior finishes, celebrating individual heroes of the marque.
2019 witnessed the arrival of the Chiron1 ‘Zebra 1 of 1’ – a special commission for a customer in Qatar. Featuring an elaborate Titanic Blue and Gunpower Grey colour scheme, the car was hand painted by Bugatti’s talented craftspeople over the course of more than 3 weeks.
This year, the Divo2 ‘Lady Bug’ made its debut with a highly complex geometric-dynamic algorithmic fading pattern. The pattern was developed over 18 months for the Divo’s bodywork, illustrating how Bugatti will push the boundaries in making customers’ visions become reality.
The first official ‘Sur Mesure’ creation for a customer is a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. Early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.
Among Louis Chiron’s countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ‘32’. This number – painted entirely by hand – now adorns the sportscar as just one of a number of custom-made elements developed especially for this customer.
Two new exterior colours were created to pay homage to the legendary Grand Prix racing Bugattis of the 1920s and 1930s. The Bugatti Sur Mesure team also developed a new fading ‘EB’ painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched ‘EB’ motif on the door panels. Both required new techniques and processes to be developed.
The ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special centre console inlay in black anodized aluminium, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found. Many of the customer’s ideas will also be available to more owners of the Chiron Pur Sport.
“For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti,” said Hendrik Malinowski, Bugatti’s Managing Director for Sales and Marketing.
