Toyota’s ultimate goal is to reduce fatalities from traffic accidents to zero, and to realize this, the company has been developing its vehicles with safer systems to help drivers avoid accidents and also to protect the occupants if an accident does occur. This has been ongoing for decades, and numerous advances in automotive safety have been developed to make vehicles in the Toyota Group as safe as possible – even to other road-users.
4 awards to Toyota
The efforts have been recognised by ASEAN NCAP – the New Car Assessment Program for Southeast Asian Countries – which has evaluated many new vehicles from the safety point of view. At its 10th anniversary celebration, the Toyota Brand received 4 awards including two for ‘THE MOST 5-STAR CARS 2012-2020’. The other awards were for ‘BEST ADULT OCCUPANT PROTECTION 2017-2020’ (for the C-HR crossover), ‘BEST SAFETY ASSIST 2019’ (for the Majesty and Granvia). The awards were among those presented by ASEAN NCAP under the ‘Decade of Safer Vehicle Awards’.
The awards were given to Toyota Daihatsu Engineering & Manufacturing (TDEM), which is Toyota’s regional headquarters for engineering and manufacturing functions for Southeast and South Asia. TDEM was originally established in 2003 as the Toyota Technical Centre Asia Pacific and was then integrated with Toyota Motor Asia Pacific Engineering & Manufacturing Co., Ltd. in 2007. From April 2017, the company was renamed Toyota Daihatsu Engineering & Manufacturing Co., Ltd. And based in Thailand (separate from Toyota Thailand).
“Toyota has a long history in Asia, wherein we have been recognized by our customers as the foremost brand for QDR – Quality, Reliability and Durability – and safety. We started production activities in countries such as Thailand and Malaysia as early as the 1960s and over the last 6 decades, we have strived to develop the best products not only to suit our ASEAN customers’ needs, but also to improve and adopt safety technologies as part of our fundamental responsibility as a mobility company, prioritizing the improvement of road and traffic safety in this region,” said Prasanna Ganesh, Executive Vice-President of TDEM. “We are very honoured and humbled to be recognized across various categories on the occasion of ASEAN NCAP’s 10th Anniversary, and are committed to make our products and technologies ‘ever better and ever safer’ when compared to the past.”
Focus on ASEAN models
ASEAN NCAP is the ninth new car assessment program in the world that performs independent assessment on the safety performance of new passenger car models released in the market. Its main objective is to promote and enhance vehicle safety standards and rating system in the ASEAN region.
The safety assessment initially began with test phases in which the first phase of the assessment, comprising 8 models, was funded by Global NCAP. After 10 years, the organisation has tested some 110 models and variants and has produced 137 ratings. During this period, ASEAN NCAP has also developed three roadmaps (for the periods 2012 – 2016, 2017 – 2020 and 2021 – 2025) to provide the industry with guidance for development of vehicle safety systems.
Under the current roadmap for 2021 – 2025, there are 4 assessment domains comprising Adult Occupant Protection, Child Occupant Protection, Safety Assist and Motorcyclist Safety. This roadmap marks a significant milestone for ASEAN NCAP in which there was the development of an assessment pillar that ensures the assessed vehicle avoids collision with vulnerable road-users, particularly motorcyclists.
Helping make cars safer
“When we first began our work in 2011, there were not many people who had such high confidence in us. We heard people say that we will only last for 3 months. Because of this assumption, we were determined to go against all odds to prove them wrong. I was blessed with a group of dedicated young people who were eager to learn about crash testing and, of course, their perseverance towards road safety research, which was a fairly new area at the time. Now I’m proud to see all our hard work have resulted in astounding achievements and we are making significant impact to the automotive industry with consumers safety is being placed huge importance in vehicle development,” said MIROS Director-General who is also ASEAN NCAP Secretary-General and Acting Chairman, Hon. Assistant Commissioner (CD) Adjunct Prof. Ir. Ts. Dr. Khairil Anwar Abu Kassim.
“The ‘Decade of Safer of Vehicle Award’ is our way of giving credit where it is due and also provide recognition to manufacturers who have consistently adhering to our protocol to ensure that their vehicles obtained 5-Star ratings. My wish is that the Award serves as a catalyst to encourage other manufacturers to continuously research and improve their respective vehicles by putting safety first in the development of the cars,” he added.
ASEAN NCAP’s efforts recognised at 2019 Prince Michael International Road Safety Awards
