GAZOO Racing parts now available in Malaysia for sporty personalisation

Piston.my

GAZOO Racing parts now available in Malaysia for sporty personalisation

GAZOO is a name that has been around since the early 2000s although back then, it was known only in Japan. It was the name of a website that was created and supervised by Akio Toyoda, currently. President of Toyota Motor Corporation. At that time, he had just joined the Board of Directors after having served in various roles at different Toyota subsidiaries and digitisation was accelerating.

From being the name for a website (which still exists today) that served as a hub for virtual shops mainly dealing in the auto business, GAZOO began to appear in motorsports towards the end of the 2000s. Being a racing driver and car enthusiast himself, Akio wanted to generate more excitement for the sport among the young and GAZOO Racing was to expand the role of promoting motorsports beyond that of traditional automakers.

Today GAZOO Racing is a major part of Toyota which is responsible for motorsports and high-performance products. Its scope has progressively broadened and in countries like Malaysia, GAZOO Racing (GR) has been established as a new performance brand.

Growing name in Malaysia
“GAZOO Racing is a name that has gained tremendous traction in the Malaysian market since we first introduced the brand here in 2017. The brand represents Toyota’s motor racing activities worldwide, and this has translated into a great number of initiatives locally that include the organizing of the TOYOTA GAZOO Racing Festival, Vios Challenge one-make race, GAZOO Racing Velocity Esports Championship, the launch of exclusive GR vehicles, the roll-out of the Vios GR-S in Malaysia and establishing the GAZOO Racing Young Talent Development Program for young racing drivers,” said Akio Takeyama, GAZOO Racing Malaysia’s Chief Motorsports Officer.

Exclusive GR parts
Now GAZOO Racing Malaysia is making available GAZOO Racing (GR) parts and accessories that are exclusively for the GR Yaris, Vios GR-S, Vios and Yaris. “The availability and sale of GR parts and accessories is a further extension of these initiatives as Toyota steps up its efforts to gain a bigger foothold in Malaysian motorsports,” said Mr. Takeyama.

Exclusive to the limited-edition GR Yaris are 5 styling upgrades – a GR Front Spoiler with Rear Extension; GR Side Skirts; GR Rear Bumper Spoiler; GR Sports Muffler and an GR Interior Panel Set (carbonfibre design).

All other parts are available for the Vios GR-S, Vios and Yaris. This, however, excludes the GR start/stop button, GR emblem, GR carpet mat, which already come standard in the Vios GR-S.

Only available at selected outlets
All GR Parts and accessories come with a 1-year warranty and to ensure quality fitment, customers can have the products installed at the respective GR Garages and GR outlets. The parts can be purchased only at 5 GR Garages and 39 GR outlets (Toyota dealerships that have teams competing in the Vios Challenge racing series).

The five GR Garages nationwide are Fokus Tetap (Shah Alam, Selangor), PCM Klang Motor (Klang, Selangor), Wing Hin Auto (Balakong, Selangor), Telagamas (Kulim, Kedah) and Mutiara Motorsports (Masai, Johor). The list of GR outlets can be found at www.toyota.com.my.

UMW Toyota Motor President, Ravindran K., said the availability of GR Parts allows customers to have a higher degree of personalization for their vehicles, especially those who share the passion for motorsports. “GR is as much about performance as it is about styling, safety and lifestyle, and this is reflected throughout the introductory list of parts we are making available today,” he said.

“While GR models are a pedigree of their own, the GR brand is not confined to only outright performance. The brand also conveys driving enjoyment and excitement, and this is precisely what customers can look forward to with the availability of these parts and accessories,” he added.