BMW Group Malaysia has long been pro-active in providing assistance and support to local organisations which helps the underprivileged and marginalised communities. It has also initiated a subsidy programme to make travel in cars safer for small children by helping their parents acquire childseats.
Providing food relief
The latest initiative by its subsidiary, BMW Group Financial Services Malaysia, is to raise funds in support of the Refuge for the Refugees and Empire Project. Both are local organisations actively providing food relief in Malaysia during the COVID-19 pandemic. These initiatives are also supported by BMW Group Malaysia in terms of logistics and delivery needs by providing vehicles.
“In these challenging times, it is imperative that we come together to lend a helping hand wherever we can. Although we are looking at a gradual shift into the next phase of the National Recovery Plan, we want to continue providing support to these exceptional non-profit organisations who work hard to ensure that underprivileged families and individuals in the country do not go hungry,” said Danielle Maassen, Chief of Sales & Marketing of BMW Group Financial Services Malaysia.
RM100 contribution for each BMW/MINI funded
The initiative will see contributions of RM100, made on behalf of BMW and MINI customers, for every funded contract of the following models: the BMW 330e, 530e, 740Le xDrive, X5 xDrive45e, and the MINI Cooper SE as well as the SE Countryman. All funded contracts from September 1 to December 31, 2021 for the models listed are eligible for this initiative.
These contributions will support the Refuge for the Refugees food aid programme that serves upwards of 700 families in the B40, migrant and refugee communities on a weekly basis, as well as the various food and essential relief efforts conducted by Empire Project throughout the pandemic that serves marginalised Malaysians across the country.
Learn more about Refuge for the Refugees via rftr.super.site and www.instagram.com/refugefortherefugees/.
Learn about Empire Project’s latest activities at www.facebook.com/empireprojectwecareweshare/.
