Electronic music has been around for some 50 years and with the arrival of the computer age, digital music began to spread widely. Now Polestar, the Swedish electric performance car brand, has teamed up with a robotics engineer and musician, Moritz Simon Geist, to create a whole new type of music for the digital age.
Challenging conventions
“The car industry is traditionally a closed one. We believe in looking outside of the sector and are intrigued by people and companies that go their own way,” said Head of Brand and Marketing at Polestar, Asa Borg. “Polestar aims to challenge the conventions of the automotive industry; Moritz aims to challenge the way we perceive sound and make music – a like mind with a different and interesting perspective.”
Moritz has made a name for himself by building robots that create music from unlikely sources, and now the Polestar 2 is such a source. Robots made from parts of the car, as well as samples of both audible car sounds and the electrical systems inside the car are used.
Robots collect sound samples
Moritz first built robots from parts of the car. Each robot extracted a sound sample using the various elements inside that component, either from a physical noise or from the system’s changing electromagnetic field.
The samples were used to create beats which Moritz wove into an original composition, playing the car like an instrument. The package of sound samples has also been made available on Polestar.com so that anyone can play with the beats online and create their own soundtrack from the sounds of Polestar 2, allowing fans to explore the car in a new, creative way.
Available for listening online
Many of the sounds that created the song are specific to the nature of electric cars. With a premium Harman Kardon audio system and significantly lower levels of noise and vibration compared to traditional cars, the Polestar 2 is a perfect audio listening booth. But you don’t need a Polestar 2 to listen as the composition has been released online. It is available for streaming here at no charge.
“In my work, I am genuinely interested in finding new ways to combine state-of-the-art technological tools with art and music. For me, art is a sand-box experiment for testing out and bringing new perspectives to technological novelties, before they are adapted by a broader audience. This can be AI-algorithms, robotics – or electric vehicles, which are playing an increasing role in our transition to a more sustainable future,” said Moritz.
Polestar enjoys the explorative concept of unexpected collaborations with kindred spirits in different fields. Polestar seeks groundbreakers, culture-changers and challengers – people who are reshaping society and pushing boundaries within art, tech and innovation. Moritz added an emotional element to an otherwise sterile area of the car.
“We’re used to listening to music in cars. Thanks to Moritz and his squad of robots, we can now listen to cars in music,” concluded Borg.
Experimental Polestar 2 with higher output shown at Goodwood Festival of Speed
