The auto industry is still having most of its normal activities suspended, as ordered by the government, but for some, new model introductions need to go ahead as planned. Proton is one of the companies that planned to launch the new versions of its Iriz and Persona, and has gone ahead to do so today using online channels (which can also be used to make bookings).
Updating exercises for both models
The two new models are well established products but have been in the market some time so updating is needed. Proton DESIGN has incorporated new styling elements which continue to use the Infinite Weave with Ethereal Bow grille. As with such updating exercises, the designers have also taken the opportunity to restyle the bumpers and some areas of the lighting units. Such cosmetic changes do not require changes to sheet metal so they are less costly to do.
On the Iriz, the grille has a new profile with a red highlight whilst the Persona’s comes has more chrome for greater distinctiveness. The top versions of both models also have black roofs.
The LED headlamps (not available for the standard variants) have the convenience of automatic on/off as well as a ‘follow me home’ function which keeps them on for a while after the engine is switched off. This is to provide illumination while walking to the front door of the home.
Other new features include new styling for the 16-inch alloy wheels and new finishing on the rear combination lamps. There are also new body colours – Space Grey for the Persona and Citric Orange and Passion Red for the Iriz, which would be aimed at younger buyers.
Concept finally becomes a production model
The Iriz finally gets the sporty Active variant which was shown as a concept some 7 years ago. Back then, there was a trend towards adding ‘SUV elements’ to cars and Proton DESIGN came out with the concept. According to the Head of Proton DESIGN, it was one of those ‘skunkworks’ projects that the design team did quietly in their studio.
“It wasn’t in the development timeline of the then freshly launched Iriz, so the whole premise was to project the future. Based on foresight and a hunch, I believe it achieved what it was created to do,” he recalled
Sportier lifestyle image
Though having the same shape and dimensions, the hatchback has moulding that runs around the body to add distinctiveness. A black roof with roof rails adds the ‘SUV touch’, while the 16-inch wheels have a new design.
The cabin of the Iriz Active has red highlights using embroidery on the front seats, door trim and carpet mats, as well as red stitching on the steering wheel and seatbelts with red straps. Red is also used on other areas to highlight the different forms. There are also aluminium sport pedals for a sporty look and feel.
More premium cabin for Persona
While the Iriz Active has a sporty interior, the new Persona Premium gets seats and door trim upholstered in brown leatherette (in the same shade that debuted on the Proton X70) to complement the enhanced interior design and give a more premium image.
A noticeable change to the interior of both the Iriz and Persona is the new 8-inch floating infotainment display panel. This ‘command centre’ has voice command functions that have been updated to control the air-conditioning system and driver’s window. Starting off with ‘Hi Proton’ and then saying certain commences, actions can be executed without lifting the hands off the steering wheel.
The display panel is located at the top of the dashboard for easy access, and the air vents have been repositioned accordingly. The controls for the air-conditioning now come with a digital display as well. Between the front seats, the centre console has been redesigned to provide an armrest and improved storage space.
Cleaner, healthier cabin air
Since last year, following the initiative by the Geely Group which Proton is part of, more attention has been given to ensuring that the air quality in the cabin is healthy. This led to the fitment of a N95 Cabin Filter which is standard in the cars. The N95 Cabin Filter, as the name suggests, can remove 95% of particles that are larger than 0.3 microns. Additionally, it can remove 98% of PM2.5 dust particulates, which is important to promote respiratory health. Apart from effectively filtering smoke particulates, dust and bacteria; the N95 filter can help to promote an allergy-free environment by reducing allergens from pets, aphids and pollen.
Both cars come with a comprehensive list of features and equipment and among them are no less than 6 USB ports around the cabin. One is even thoughtfully located behind the rearview mirror for easier connection to power a dashcam, instead of having the cable dangle down to the dashboard.
Tops in safety
Proton models are top scorers in ASEAN NCAP tests and the Iriz and Persona have scored the maximum of 5 stars from the safety organization. Crash tests have shown that the reinforced body structure using Hot Press Formed steel provides very good protection in collisions, while active safety systems such as Electronic Stability Control and Traction Control System help the driver retain control of the car in slippery conditions. Airbags are, of course, standard as they are required by law as are seatbelts for every occupant.
“The Proton Iriz and Persona have won many fans since their introduction, so we took a measured approach to updating them. The styling changes and addition of a new Active variant for the Proton Iriz will help boost their visual appeal while the changes we have made to the interior and infotainment system ensures they deliver better comfort and connectivity while retaining Proton’s trademark driving experience,” said Roslan Abdullah, CEO of Proton Edar.
A Launch Package (with applicable terms and conditions) is offered with both new models. This consists of a Warranty Package (5 years or maximum of 150,000 kms); Service Package (free labour service for 3 times); and a Data Package for 5 years with 1GB each month (new Iriz Active and Persona Premium only).
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